$Race car seen from above, trailing a refractive glass bar over giant type$

Reference found on Pinterest, saved by Aashita Gulati. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Race car seen from above, trailing a refractive glass bar over giant type

Pale lavender-grey seamless background with soft overhead studio light and a soft shadow cast by the car. The focal point is a white race car with red and blue stripes, seen from directly above, dragging a clear glass bar that bends the black letters behind it with rainbow colour fringes. Crisp 3D render finish with a clean gallery-poster feel.

Palette

#c9ceea
#2c2b31
#141414
#474757
#aaafcb
#616984

Layout: Four lines of huge condensed black headline fill the centre, left-aligned. A race car seen from above cuts diagonally in from the top right, and a long glass prism trail runs to the bottom left, distorting the type under it. Small three-column meta text runs across the top, with tiny nav glyphs and the year at the bottom.
Typography: Ultra-condensed heavy grotesque caps for the headline; small bold geometric sans for the three-column meta text.

All creative ads for car and bike dealers, marketing agencies

3d
typographic
minimal
top-down race car
glass prism refraction
condensed black type
chromatic aberration
kinetic
editorial
cool

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1512 px (same shape as the reference).

Art direction to follow:
- The idea: Race car seen from above, trailing a refractive glass bar over giant type.
- Look and feel: Pale lavender-grey seamless background with soft overhead studio light and a soft shadow cast by the car. The focal point is a white race car with red and blue stripes, seen from directly above, dragging a clear glass bar that bends the black letters behind it with rainbow colour fringes. Crisp 3D render finish with a clean gallery-poster feel.
- Layout: Four lines of huge condensed black headline fill the centre, left-aligned. A race car seen from above cuts diagonally in from the top right, and a long glass prism trail runs to the bottom left, distorting the type under it. Small three-column meta text runs across the top, with tiny nav glyphs and the year at the bottom.
- Typography: Ultra-condensed heavy grotesque caps for the headline; small bold geometric sans for the three-column meta text.
- Colours: #c9ceea, #2c2b31, #141414, #474757, #aaafcb, #616984 (background #c9ceea, text #141414, accent #141414).
- Mood and details: kinetic, editorial, cool, top-down race car, glass prism refraction, condensed black type, chromatic aberration.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3659243442044341-8cc253cdf522.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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