Reference found on Pinterest, saved by Tori Vintzel. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Blue sedan with crumpled front and rear

The background is plain off-white paper. A saturated blue sedan with a crushed bonnet and boot but an intact cabin is shot in even studio light with a soft ground shadow. The ironic contrast between the proud headline and the wrecked car creates the tension. The only strong colour is the blue car against black type.

Palette

#f2f0eb
#28292a
#d5d5d1
#bfc0bd
#424548
#929797

Layout: A massive four-line headline in centred caps fills the top 45%, and the crashed car sits side-on in the middle. Two columns of body copy sit below, with the serif wordmark and tagline at the bottom right and a small fine-print line at the very bottom.
Typography: Condensed heavy sans caps with quirky angular S and G letterforms for the headline; small serif body text; wide serif caps wordmark.

All creative ads for car and bike dealers, insurance companies

typographic
photographic
minimal
retro
crashed car
side-profile car
two-column body copy
bold
provocative
reassuring

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1446 px (same shape as the reference).

Art direction to follow:
- The idea: Blue sedan with crumpled front and rear.
- Look and feel: The background is plain off-white paper. A saturated blue sedan with a crushed bonnet and boot but an intact cabin is shot in even studio light with a soft ground shadow. The ironic contrast between the proud headline and the wrecked car creates the tension. The only strong colour is the blue car against black type.
- Layout: A massive four-line headline in centred caps fills the top 45%, and the crashed car sits side-on in the middle. Two columns of body copy sit below, with the serif wordmark and tagline at the bottom right and a small fine-print line at the very bottom.
- Typography: Condensed heavy sans caps with quirky angular S and G letterforms for the headline; small serif body text; wide serif caps wordmark.
- Colours: #f2f0eb, #28292a, #d5d5d1, #bfc0bd, #424548, #929797 (background #f2f0eb, text #28292a, accent #28292a).
- Mood and details: bold, provocative, reassuring, crashed car, side-profile car, two-column body copy.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/32862272279862030-93871a224bc3.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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