Reference found on Pinterest, saved by Melissa Butcher. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Vintage motel key with orange key tag

Off-white creased paper texture with a sky-blue inset panel outlined in black. The hero is a halftone-textured silver key on a ball chain with a bright orange retro motel tag that carries the event info. An orange price sticker in typewriter type adds a collage touch. The print-inspired finish is muted and grainy, with an orange-and-blue palette.

Palette

#e3e2d9
#98bbc8
#e8794a
#d0c9bf
#a7aaa5
#889392

Layout: A large centred serif title sits at the top above a framed light-blue square that holds the key and tag. An orange price-sticker label overlaps the frame's left edge. The handwritten lineup and a small serif date line are centred below.
Typography: Tight, heavy high-contrast serif for the title; bold slab serif caps on the tag; casual marker handwriting for the lineup; a small condensed serif for details.

All creative ads for event organisers and clubs, hotels

retro
illustrated
typographic
motel key tag
key with ball chain
price sticker
paper texture
halftone
nostalgic
laid-back
summery

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Vintage motel key with orange key tag.
- Look and feel: Off-white creased paper texture with a sky-blue inset panel outlined in black. The hero is a halftone-textured silver key on a ball chain with a bright orange retro motel tag that carries the event info. An orange price sticker in typewriter type adds a collage touch. The print-inspired finish is muted and grainy, with an orange-and-blue palette.
- Layout: A large centred serif title sits at the top above a framed light-blue square that holds the key and tag. An orange price-sticker label overlaps the frame's left edge. The handwritten lineup and a small serif date line are centred below.
- Typography: Tight, heavy high-contrast serif for the title; bold slab serif caps on the tag; casual marker handwriting for the lineup; a small condensed serif for details.
- Colours: #e3e2d9, #98bbc8, #e8794a, #d0c9bf, #a7aaa5, #889392 (background #e3e2d9, text #889392, accent #e8794a).
- Mood and details: nostalgic, laid-back, summery, motel key tag, key with ball chain, price sticker, paper texture, halftone.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3096293491632962-b65a544aeb51.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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