Four friends eating pho from bowls on red plastic stools

Reference found on Pinterest, saved by Sebastian Kadas. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Four friends eating pho from bowls on red plastic stools

Off-white textured paper background with risograph-like grain. A blue duotone photo of four people slurping noodles sits on a band, with the red plastic stools spot-coloured in coral pink for contrast. Limited pink and blue palette, misregistered shadow on type, vintage print feel.

Palette

#e5dfd6
#b0bcc7
#306191
#7496b1
#ea505e
#f3a9b4

Layout: Big two-line headline spans the top justified edge to edge, widely tracked subline beneath; duotone photo band of four people across the lower middle; event details in three spaced blocks along the bottom.
Typography: Slab/Clarendon-style serif caps in pink with offset blue drop shadow, widely letterspaced; rounded condensed sans lowercase for details.

All creative ads for restaurants and cafes, event organisers and clubs, food and beverage brands

retro
photographic
typographic
plastic stools
pho bowls
duotone photo
riso print texture
chopsticks
playful
communal
nostalgic

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Four friends eating pho from bowls on red plastic stools.
- Look and feel: Off-white textured paper background with risograph-like grain. A blue duotone photo of four people slurping noodles sits on a band, with the red plastic stools spot-coloured in coral pink for contrast. Limited pink and blue palette, misregistered shadow on type, vintage print feel.
- Layout: Big two-line headline spans the top justified edge to edge, widely tracked subline beneath; duotone photo band of four people across the lower middle; event details in three spaced blocks along the bottom.
- Typography: Slab/Clarendon-style serif caps in pink with offset blue drop shadow, widely letterspaced; rounded condensed sans lowercase for details.
- Colours: #e5dfd6, #b0bcc7, #306191, #7496b1, #ea505e, #f3a9b4 (background #e5dfd6, text #306191, accent #ea505e).
- Mood and details: playful, communal, nostalgic, plastic stools, pho bowls, duotone photo, riso print texture, chopsticks.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/985231165780925-edfd2c877a7f.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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