Reference found on Pinterest, saved by Katie Seriale. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Duotone photo of a DJ at a metal table

The hero photo is a violet-and-hot-pink duotone of a performer in goggles leaning over a metal table, with grainy, film-like texture. A fine crosshair target circle overlays the image. The pale mint background has thin red borders with registration-mark corners, and navy dots add rhythm at the base. The finish is a vintage 70s tour-poster look.

Palette

#4c4889
#ebf2e7
#101f1e
#cfdad1
#d13b62
#784662

Layout: A thin-bordered pale mint frame holds a spaced-out top label and a large duotone photo in the upper two-thirds, overlaid with a thin crosshair circle. A huge lowercase wordmark spans the full width below the photo, with a three-column grid of tour dates underneath flanked by navy dot clusters and plus marks.
Typography: Ultra-bold, tightly kerned lowercase retro display serif-grotesque for the wordmark; small typewriter-like serif caps for the dates; widely tracked red caps for the header

All creative ads for event organisers and clubs, media brands

photographic
typographic
retro
crosshair circle
duotone photo
DJ table
dot clusters
registration marks
cool
moody
stylish

Make your own version with AI

Add your brand details and pick an AI. The prompt keeps this design's idea and style, and swaps in your brand.

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1433 px (same shape as the reference).

Art direction to follow:
- The idea: Duotone photo of a DJ at a metal table.
- Look and feel: The hero photo is a violet-and-hot-pink duotone of a performer in goggles leaning over a metal table, with grainy, film-like texture. A fine crosshair target circle overlays the image. The pale mint background has thin red borders with registration-mark corners, and navy dots add rhythm at the base. The finish is a vintage 70s tour-poster look.
- Layout: A thin-bordered pale mint frame holds a spaced-out top label and a large duotone photo in the upper two-thirds, overlaid with a thin crosshair circle. A huge lowercase wordmark spans the full width below the photo, with a three-column grid of tour dates underneath flanked by navy dot clusters and plus marks.
- Typography: Ultra-bold, tightly kerned lowercase retro display serif-grotesque for the wordmark; small typewriter-like serif caps for the dates; widely tracked red caps for the header
- Colours: #4c4889, #ebf2e7, #101f1e, #cfdad1, #d13b62, #784662 (background #cfdad1, text #101f1e, accent #d13b62).
- Mood and details: cool, moody, stylish, crosshair circle, duotone photo, DJ table, dot clusters, registration marks.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/281543726902786-cea68b817690.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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