Basketball player mid-layup between two mirrored city skylines

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Instagram post · Reference

Basketball player mid-layup between two mirrored city skylines

A saturated sky-blue background is framed by two photographic city skylines, one inverted at the top with palm trees and one upright at the bottom beside the water, so the poster reads as two cities facing each other. A cutout player in a dark pinstripe jersey soars upward holding the ball, layered in front of and behind the massive white letterforms for depth. The slight rotation and sharp daylight give it kinetic energy. The finish is clean, flat and graphic, with white line-art logos in circles.

Palette

#1ba2e1
#2481b4
#fafdfd
#70c0e4
#4b656b
#bbd7e4

Layout: Whole composition is tilted slightly; giant white stacked team names fill the centre with the cutout player leaping through them, an upside-down palm-lined skyline hangs from the top and a lakefront skyline rises from the bottom. Game details and logos are stacked left-aligned at mid-left, with the matchup line set vertically along the right edge.
Typography: Ultra-condensed, blocky custom stencil display caps in white, overlapping the player; bold rounded geometric sans for date, time and venue details.

All creative ads for sports clubs, academies and events, event organisers and clubs, media brands

photographic
typographic
collage
bright
inverted city skyline
palm trees
basketball player cutout
oversized stencil lettering
team logos
energetic
bold
dynamic

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Basketball player mid-layup between two mirrored city skylines.
- Look and feel: A saturated sky-blue background is framed by two photographic city skylines, one inverted at the top with palm trees and one upright at the bottom beside the water, so the poster reads as two cities facing each other. A cutout player in a dark pinstripe jersey soars upward holding the ball, layered in front of and behind the massive white letterforms for depth. The slight rotation and sharp daylight give it kinetic energy. The finish is clean, flat and graphic, with white line-art logos in circles.
- Layout: Whole composition is tilted slightly; giant white stacked team names fill the centre with the cutout player leaping through them, an upside-down palm-lined skyline hangs from the top and a lakefront skyline rises from the bottom. Game details and logos are stacked left-aligned at mid-left, with the matchup line set vertically along the right edge.
- Typography: Ultra-condensed, blocky custom stencil display caps in white, overlapping the player; bold rounded geometric sans for date, time and venue details.
- Colours: #1ba2e1, #2481b4, #fafdfd, #70c0e4, #4b656b, #bbd7e4 (background #2481b4, text #fafdfd, accent #1ba2e1).
- Mood and details: energetic, bold, dynamic, inverted city skyline, palm trees, basketball player cutout, oversized stencil lettering, team logos.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/49610033392113708-b629144ca8d4.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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