X-ray spine replaced by a seatbelt buckle and tongue

Reference found on Pinterest, saved by Laine Dorsey. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

X-ray spine replaced by a seatbelt buckle and tongue

Deep black background with luminous blue-white radiograph rendering of human torso bones. The central focal point is a seatbelt latch and buckle standing in for vertebrae, separated by a gap to create tension. Scan-film frame edges and tiny data readouts add authenticity. Cold clinical blue monochrome finish.

Palette

#03050d
#485d7d
#0b1d36
#233b5c
#697fa0
#8ca1bf

Layout: Full-frame X-ray of ribcage above and pelvis below, the spine broken in the middle by a seatbelt buckle and latch about to click; a small tagline line and sign-off sit at bottom right with scan metadata in corners.
Typography: Small bold condensed sans tagline in white; monospaced technical scan numbers in the corners.

All creative ads for car and bike dealers, NGOs and nonprofits, insurance companies

photographic
dark
minimal
x-ray
skeleton
seatbelt buckle
medical scan data
serious
striking
cautionary

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1512 px (same shape as the reference).

Art direction to follow:
- The idea: X-ray spine replaced by a seatbelt buckle and tongue.
- Look and feel: Deep black background with luminous blue-white radiograph rendering of human torso bones. The central focal point is a seatbelt latch and buckle standing in for vertebrae, separated by a gap to create tension. Scan-film frame edges and tiny data readouts add authenticity. Cold clinical blue monochrome finish.
- Layout: Full-frame X-ray of ribcage above and pelvis below, the spine broken in the middle by a seatbelt buckle and latch about to click; a small tagline line and sign-off sit at bottom right with scan metadata in corners.
- Typography: Small bold condensed sans tagline in white; monospaced technical scan numbers in the corners.
- Colours: #03050d, #485d7d, #0b1d36, #233b5c, #697fa0, #8ca1bf (background #03050d, text #8ca1bf, accent #233b5c).
- Mood and details: serious, striking, cautionary, x-ray, skeleton, seatbelt buckle, medical scan data.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/118993615148037205-3fa0d90eb632.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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