Clothing Brand Website Design Examples

60 real sites · 1,151 sections

There are 60 clothing brand website designs here — live sites that are clothing and apparel brands, including Allbirds, Patagonia, Acne Studios, Farfetch and Aimé Leon Dore — cut into 1,151 sections. 100% use a light theme and 0% a dark one; the most common headline fonts are Sohne (2), Courier New (2) and Geograph (1). 56 of 60 open with a hero, 0 show pricing on the homepage and 2 carry testimonials.

At a glance

Sites: 60
Sections captured: 1,151
Light / dark: 100% light · 0% dark
Top heading fonts: Sohne (2), Courier New (2) and Geograph (1)
Accent colours: neutral 43orange 5red 5
Most common sections: hero (56), features (42), showcase (37) and statement (21)
Top industries: Fashion & Beauty (44) and Shopping (12)
Award winners: 0 of 60

What makes a good clothing brand website design

Clothing brands sell an identity before a product: seasonal collections, lookbooks and campaign imagery, fit and fabric details, and the brand's own story — usually direct-to-consumer, with a strong lead image and editorial rhythm.

What these 60 clothing brand websites have in common

Measured from the captures, not opinion — use it to plan a clothing brand website against what already works.

Sections they use

56 include hero, 42 include features, 37 include showcase and 21 include statement. 5 answer objections with an FAQ and 8 (13%) close with a dedicated call to action. Read top to bottom, the most common running order is hero → features → showcase → footer → call to action. Compare them side by side: hero section examples, features section examples, showcase section examples.

Type and colour

Light layouts lead (100% vs 0% dark). Headlines are most often set in Sohne (2), Courier New (2) and Geograph (1). The most common accent hues are neutral (43), orange (5) and red (5). Every example lists its exact fonts and hex palette on its page.

Page length

The average homepage here is about 5,316px tall at desktop width — roughly 6 screens of scrolling, with Buck Mason the longest at 11,000px. Open any site to scroll the full-page capture and see where each section falls.

60 clothing brand website designs worth studying

Quince — “Quince brings luxury products like Mongolian Cashmere, Italian Leather, Turkish Cotton and Washable Silk to everyone at radically low prices. Shop premium essentials with no middleman.” 12 sections, headlines in Grosa, light theme, palette #ffffff and #21201f; the homepage runs hero → showcase → footer.
Outerknown — “Born in the ocean, Outerknown builds better clothes for full and adventurous lives.” 37 sections, headlines in Univers LT Pro, light theme, palette #000000 and #020000; the homepage runs hero → features → statement → features.
Marine Layer — “Oh hey, we make absurdly soft clothes that are good for people and the planet.” 30 sections, headlines in Seriously Nostalgic, light theme, palette #ffffff and #5f7081; the homepage runs hero → statement → showcase → features.
Loewe — “Explore all the latest collections: bags, leather goods, ready to wear, clothing, shoes, jewellery and sunglasses for men and women on the Loewe online store” 1 sections, headlines in Loewe, light theme, palette #000000 and #ffffff.
Taylor Stitch — “Responsibly Built For The Long Haul—It’s a commitment that’s at the heart of everything we do. At Taylor Stitch, we craft men’s shirting, outerwear, denim, and essentials that…” 22 sections, headlines in Orbikular, light theme, palette #363636 and #0f2130; the homepage runs hero → showcase → statement → features.
Asket — “We founded Asket in 2015 to create a single permanent collection: timeless essentials, crafted in Europe from natural fibers.” 21 sections, headlines in NHaas Grotesk Text Pro, light theme, palette #000000 and #ffffff; the homepage runs hero → features → footer.

How to use these references for a clothing brand website

Open with one campaign image and the current collection, make shopping by category and fit fast (size guide, fabric, care one tap away), and let lookbook pages carry the brand voice between product grids. Start with Allbirds, Patagonia and Acne Studios, open each site at full size and compare their hero and features sections; every reference carries its palette, fonts and a build prompt you can paste into your editor.