Fashion Brand Website Design Examples
121 real sites · 2,276 sections
- Featuring
Allbirds
Whoop
Gymshark
Acne Studios
There are 121 fashion brand website designs here — live sites that are clothing and fashion brands, including Allbirds, Whoop, Gymshark, Acne Studios and SSENSE — cut into 2,276 sections. 94% use a light theme and 6% a dark one; the most common headline fonts are Proxima nova (2), Neue Haas Unica (2) and Montserrat (2). 113 of 121 open with a hero, 3 show pricing on the homepage and 4 carry testimonials.
At a glance
- Sites
- 121
- Sections captured
- 2,276
- Light / dark
- 94% light · 6% dark
- Top heading fonts
- Proxima nova (2), Neue Haas Unica (2) and Montserrat (2)
- Accent colours
- neutral 79blue 12red 10
- Most common sections
- hero (113), features (90), showcase (81) and statement (37)
- Top industries
- Fashion & Beauty (86) and Shopping (35)
- Award winners
- 10 of 121
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What makes a good fashion brand website design
Fashion brands lead with image and point of view: campaign photography, collections and lookbooks, editorial storytelling and a shop that stays out of the way.
What these 121 fashion brand websites have in common
Measured from the captures, not opinion — use it to plan a fashion brand website against what already works.
Sections they use
113 include hero, 90 include features, 81 include showcase and 37 include statement. 17 answer objections with an FAQ and 11 (9%) close with a dedicated call to action. Read top to bottom, the most common running order is hero → features → footer → showcase → call to action. Compare them side by side: hero section examples, features section examples, showcase section examples.
Type and colour
Light layouts lead (94% vs 6% dark). Headlines are most often set in Proxima nova (2), Neue Haas Unica (2) and Montserrat (2). The most common accent hues are neutral (79), blue (12) and red (10). Every example lists its exact fonts and hex palette on its page.
Page length
The average homepage here is about 5,594px tall at desktop width — roughly 6 screens of scrolling, with Whoop the longest at 11,000px. Open any site to scroll the full-page capture and see where each section falls.
121 fashion brand website designs worth studying
- Whoop — “Optimize sleep, strain, and recovery with WHOOP, the most advanced fitness and health wearable. With personalized insights, improve performance, build healthier habits, and extend healthspan with continuous health…” 6 sections, headlines in Proxima nova, light theme, palette #ffffff and #000000; the homepage runs hero → statement → footer.
- Loewe — “Explore all the latest collections: bags, leather goods, ready to wear, clothing, shoes, jewellery and sunglasses for men and women on the Loewe online store” 1 sections, headlines in Loewe, light theme, palette #000000 and #ffffff.
- Pangaia — “PANGAIA designs products for living in, for any situation and for basic needs. PANGAIA creates products with smart technology and use as many sustainable & recyclable elements as…” 29 sections, headlines in PANGAIA, light theme, palette #000000 and #ffffff; the homepage runs hero → features → showcase → features.
- Brooklinen — “Discover Brooklinen’s premium bedding collection. Shop soft sheets, cozy comforters, and soft & firm supportive pillows designed for the best night’s sleep.” 23 sections, headlines in Brandon Text, light theme, palette #283455 and #ffffff.
- Gymshark — “Unlock your full potential with our game-changing workout clothes. Shop gym clothing for the gym, running & everything in-between. Free delivery on orders over $75” 25 sections, headlines in Plaak Gymshark, light theme, palette #ffffff and #767a7f; the homepage runs hero → showcase → faq → features.
- Acne Studios — “Shop the official Acne Studios site. View the latest ready-to-wear, womenswear, menswear, shoes & accessories. Complimentary shipping & returns available.” 6 sections, headlines in Helvetica Now Text, light theme, palette #000000 and #ffffff; the homepage runs hero → showcase → footer.
How to use these references for a fashion brand website
Let one campaign image own the hero, move quickly into collections and new arrivals, and keep product pages rich with on-model photography and sizing help. Start with Allbirds, Whoop and Gymshark, open each site at full size and compare their hero and features sections; every reference carries its palette, fonts and a build prompt you can paste into your editor.
Related searches
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How this list is built: 121 sites from the UIDiscovery library that are clothing and fashion brands, matched on each product's own title, description and headline copy, captured styles, colours and fonts. Ordered by popularity.
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