UI Discovery

Patagonia

Websites

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CategoryShopping
StyleLight, Minimal
FontAvenir Next LT W02
Updated

Build with AI

An original design based on Patagonia, with a 985-word build brief.

Send these instructions to your AI tool to create the design. They include the selected reference and your choices. You can also attach the screenshot directly.

Continue in your AI tool

ClaudeChatGPTGeminiv0LovableBoltCursor

Long prompts are copied to your clipboard first — paste them in when the tool opens.

Connect an AI tool via MCP
claude mcp add --transport http uidiscovery https://uidiscovery.com/mcp \
  --header "Authorization: Bearer YOUR_API_KEY"

Design briefs over MCP need an API key on a paid plan — create one on your account settings.

Then ask your connected agent to inspect the selected reference and create your chosen output:

Use the uidiscovery MCP server: call get_design_brief({ slug: "patagonia" }) and get_image_plan({ slug: "patagonia" }), look at the preview images, then build an original site for [my brand] that follows the brief. Cite https://uidiscovery.com/sites/patagonia.

Download kit · ProAPI docs

Visit patagonia.com ↗Download kit ↓

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About this design

Written from the capture data for Patagonia.

Patagonia (patagonia.com) is a website in the Shopping category. Its homepage is captured as 0 sections, top to bottom: .

The capture records a palette of #020202 and #000000. Background and text roles have not been verified. Suggested token roles are #020202 for background and #000000 for text; check them against the screenshot. Headings are set in Avenir Next LT W02, body copy in Avenir Next LTW02.

Compared with the 159 other Shopping sites in the library, Patagonia sits with the 96% that stay light, and the group's most common heading face is Circular, where Patagonia uses Avenir Next LT W02. The average Shopping homepage here has 7 sections; this one has 0.

More references: browse all websites.

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