Apple
WebsitesDiscover the innovative world of Apple and shop…
37 sections
Opening…
About this design
Written from the capture data for Apple.
Apple (apple.com) is a website in the Shopping category. Its homepage is captured as 4 sections, top to bottom: showcase and content. We also captured its blog, enterprise, careers, contact, shop and security pages.
The capture records a palette of #000000, #0071e3, #ffffff, #f5f5f7, #6e6e73 and #1d1d1f. The largest share of captured homepage sections uses #ffffff as its CSS background. Suggested token roles are #ffffff for background and #000000 for text; check them against the screenshot. Headings are set in SF Pro Text, which it also uses for body copy.
Compared with the 159 other Shopping sites in the library, Apple sits with the 96% that stay light, and the group's most common heading face is Circular, where Apple uses SF Pro Text. The average Shopping homepage here has 7 sections; this one has 4.
Worth studying here: the showcase, for image scale, grouping and visual emphasis, the features block, for how benefits are grouped and paced and the statement block, for large-type rhythm. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.
More references: browse all websites.
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Sections captured: Showcase, Showcase, Showcase, Content, Showcase, Content, Content, Content, Features, Content, Content, Content, Content, Statement, Content, Showcase, Content, Features, Content, Content, Content, Content, Content, Statement, Content, Content, Features, Features, Content, Content, Content, Features, Features, Content, Features, Content, Call to action