Interactive & Experimental Website Design Examples

16 real sites · 320 sections

There are 16 interactive & experimental website designs here — live sites that describe interactive or experimental work, including Unbounce, LaunchDarkly, Rive, Experiment and Paodao — cut into 320 sections. 50% use a light theme and 50% a dark one; the most common headline fonts are Figtree, Heading Font3 and Orbitron. 7 of 16 open with a hero, 3 show pricing on the homepage and 5 carry testimonials.

At a glance

Live verified metrics
Sites
16
Sections captured
320
Light / dark
50% light · 50% dark
Top heading fonts
Figtree, Heading Font3 and Orbitron
Accent colours
neutral 8blue 5orange 3
Most common sections
features (9), hero (7), about (7) and statement (7)
Top industries
Design & Agency (4), Entertainment (3) and Developer Tools (2)
Award winners
9 of 16
Filter

What makes a good interactive & experimental website design

Experimental sites are showcases of craft: unusual navigation, generative visuals, sound and motion, where the site is itself the portfolio piece.

What these 16 interactive & experimental websites have in common

Measured from the captures, not opinion — use it to plan a interactive & experimental website against what already works.

Sections they use

9 include features, 7 include hero, 7 include about and 7 include statement. 2 answer objections with an FAQ and 3 (19%) close with a dedicated call to action. Read top to bottom, the most common running order is hero → statement → features → call to action → footer. Compare them side by side: features section examples, hero section examples, about section examples.

Type and colour

Light layouts lead (50% vs 50% dark). Headlines are most often set in Figtree, Heading Font3 and Orbitron. The most common accent hues are neutral (8), blue (5) and orange (3). Every example lists its exact fonts and hex palette on its page.

Page length

The average homepage here is about 6,308px tall at desktop width — roughly 7 screens of scrolling, with LaunchDarkly the longest at 11,000px. Open any site to scroll the full-page capture and see where each section falls.

16 interactive & experimental website designs worth studying

  • Playground Child Care — “Manage billing, attendance, payroll & communication in one app. Rated #1 for support. Trusted by 500,000+ providers, teachers, and families.” 59 sections, headlines in Circular XX TT, light theme, palette #6a7074 and #1c1917; the homepage runs hero → showcase → stats → features.
  • Museumofmoney — “Explore MoMoney, an interactive money museum in downtown Dallas with 28 hands-on exhibits, family-friendly fun, and GA, VIP, and group tickets.” 18 sections, headlines in Archivo Black, light theme, palette #fff5dd and #111111; the homepage runs showcase → features → testimonials → call to action.
  • Playground — “Playground, a digital agency based in Milan since 2006, specialized in creative marketing, design, and development. Discover our world.” 23 sections, headlines in PP Neue Montreal, light theme, palette #ffffff and #1f42e3; the homepage runs statement → features → logo cloud → about.
  • Unbounce — “Grow your leads and sales with Unbounce. Easily create, test, and optimize landing pages, and boost conversions using AI insights—start turning traffic into customers today!” 56 sections, headlines in Figtree, light theme, palette #ffffff and #303030; the homepage runs features → statement → showcase → call to action.
  • Experiment — “Obys® Experiment Space is a living archive of unpublished concepts, experiments, and side projects. A glimpse into the ideas, explorations, and creative directions behind the work of Obys.” 3 sections, light theme, palette #ffffff.
  • Anam — “Build real-time interactive AI avatars with Anam's API. Low-latency conversational video AI for customer service, training, and sales.” 8 sections, headlines in Inter, light theme, palette #000000 and #ffffff.

How to use these references for a interactive & experimental website

Keep one clear exit to the conventional content — work, about, contact — and make sure the experiment degrades gracefully on mobile and for screen readers. Start with Unbounce, LaunchDarkly and Rive, open each site at full size and compare their features and hero sections; every reference carries its palette, fonts and a build prompt you can paste into your editor.

Related searches

Browse all websites or the full A–Z of popular searches.

How this list is built: 16 sites from the UI Discovery library that describe interactive or experimental work, matched on each product's own title, description and headline copy, captured styles, colours and fonts. Ordered by popularity.

Library updated