Interactive & Experimental Website Design Examples

17 real sites · 321 sections

There are 17 interactive & experimental website designs here — live sites that describe interactive or experimental work, including Unbounce, LaunchDarkly, Rive, Experiment and Paodao — cut into 321 sections. 53% use a light theme and 47% a dark one; the most common headline fonts are Figtree (1), Heading Font3 (1) and Orbitron (1). 7 of 17 open with a hero, 3 show pricing on the homepage and 4 carry testimonials.

At a glance

Sites: 17
Sections captured: 321
Light / dark: 53% light · 47% dark
Top heading fonts: Figtree (1), Heading Font3 (1) and Orbitron (1)
Accent colours: neutral 8blue 6orange 3
Most common sections: features (9), statement (8), hero (7) and about (6)
Top industries: Entertainment (3), Education (3) and Developer Tools (2)
Award winners: 10 of 17

What makes a good interactive & experimental website design

Experimental sites are showcases of craft: unusual navigation, generative visuals, sound and motion, where the site is itself the portfolio piece.

What these 17 interactive & experimental websites have in common

Measured from the captures, not opinion — use it to plan a interactive & experimental website against what already works.

Sections they use

9 include features, 8 include statement, 7 include hero and 6 include about. 2 answer objections with an FAQ and 3 (18%) close with a dedicated call to action. Read top to bottom, the most common running order is hero → features → footer → call to action → testimonials. Compare them side by side: features section examples, statement section examples, hero section examples.

Type and colour

Light layouts lead (53% vs 47% dark). Headlines are most often set in Figtree (1), Heading Font3 (1) and Orbitron (1). The most common accent hues are neutral (8), blue (6) and orange (3). Every example lists its exact fonts and hex palette on its page.

Page length

The average homepage here is about 5,898px tall at desktop width — roughly 7 screens of scrolling, with LaunchDarkly the longest at 11,000px. Open any site to scroll the full-page capture and see where each section falls.

17 interactive & experimental website designs worth studying

Museumofmoney — “Explore MoMoney, an interactive money museum in downtown Dallas with 28 hands-on exhibits, family-friendly fun, and GA, VIP, and group tickets.” 18 sections, headlines in Archivo Black, light theme, palette #fff5dd and #111111; the homepage runs showcase → features → footer.
Vibrant — “Step into personalized wellness. Interactive 3D body exploration featuring high-quality labs, proprietary technology, and science-backed health insights.” 2 sections, light theme, palette #c9dcec and #282f3c.
Playground Child Care — “Manage billing, attendance, payroll & communication in one app. Rated #1 for support. Trusted by 500,000+ providers, teachers, and families.” 59 sections, headlines in Circular XX TT, light theme, palette #6a7074 and #1c1917; the homepage runs hero → showcase → stats → features.
Playground — “Playground, a digital agency based in Milan since 2006, specialized in creative marketing, design, and development. Discover our world.” 23 sections, headlines in PP Neue Montreal, light theme, palette #ffffff and #1f42e3; the homepage runs statement → features → logo cloud → about.
Unbounce — “Grow your leads and sales with Unbounce. Easily create, test, and optimize landing pages, and boost conversions using AI insights—start turning traffic into customers today!” 56 sections, headlines in Figtree, light theme, palette #ffffff and #303030; the homepage runs features → statement → showcase → call to action.
Experiment — “Obys® Experiment Space is a living archive of unpublished concepts, experiments, and side projects. A glimpse into the ideas, explorations, and creative directions behind the work of Obys.” 3 sections, light theme, palette #ffffff.

How to use these references for a interactive & experimental website

Keep one clear exit to the conventional content — work, about, contact — and make sure the experiment degrades gracefully on mobile and for screen readers. Start with Unbounce, LaunchDarkly and Rive, open each site at full size and compare their features and statement sections; every reference carries its palette, fonts and a build prompt you can paste into your editor.