Ecommerce Website Testimonials Section Examples

34 real testimonials sections from 24 ecommerce websites

There are 34 testimonials sections here, cut from 24 live ecommerce websites such as Warby Parker, Oura and Statsig. 13% of the shopping sites in the library have a testimonials section, lower than the 17% across all websites. 88% of them are light-themed and the most common headline fonts are Geist (2), Inter (2) and Font Ivory Ll (1).

At a glance

Testimonials sections: 34
Sites: 24 of 185 shopping sites (13%)
Library-wide: 17% of all websites have one
Per site: 1.4 on average
Light / dark: 88% light · 13% dark
Top heading fonts: Geist (2), Inter (2) and Font Ivory Ll (1)
Accent colours: neutral 8blue 6orange 4
Leading sites: Warby Parker, Oura and Statsig

What makes a good testimonials section on a ecommerce website

Testimonials land when they are specific: a real name, a role, a face and a quote about an outcome rather than a compliment. Ecommerce homepages are merchandising surfaces: hero campaigns, product grids, social proof and a fast path to checkout. Compare these examples with testimonials sections from every industry, or see the full homepages on the ecommerce website templates page.

What these 34 testimonials sections have in common

On average each one carries 22.0 images or icons, 0.8 buttons and 4.9 links. 10% sit on a dark background, and 47% are taller than half their width — most are compact bands rather than full screens. Headlines range from “WHAT WE BELIEVE” (Rive).

7 testimonials sections worth studying

Warby Parker — “Warby Parker in the wild”: Slide 1 of 4 Boaz in Jet Black Franny in Jet Black York in Polished Silver Monica in Ristretto Tortoise (2 buttons, 14 images).
Oura — “Real members, real stories of impact”: HEART HEALTH My cardiologist told me, 'If you hadn't caught this, you might have gone to sleep and never woken up.' Oura didn't just track my… (0 buttons, 3 images, background #f7f1e8).
Statsig: "Statsig's experimentation capabilities stand apart from other platforms we've evaluated. The ease of use, simplicity of integration help us efficiently get insight from every experiment we… (0 buttons, 15 images, background #f6f6f6).
Athletic Greens — “What People Are Saying”: "The new formula with advanced pre-and probiotics has really hit the bull’s-eye for me. It has been a big difference in my digestion, and I am… (0 buttons, 15 images, background #f6f5f1).
Our Place — “Over 100,000 5-star reviews for our award-winning products”: PRO COOKWARE SET NOCO Titanium Nonstick "The surface is all clad with titanium, which is naturally non-stick. It's not precious. It's not fragile, it's just durable."… (7 buttons, 48 images, background #fcfaf6).
Brooklinen — “Award Winning Reviews”: See All Reviews Luxe Sateen "A welcomed touch of luxury to an everyday moment." Architectural Digest Classic Percale “Light and crisp.” Wirecutter Luxe Sateen "The upgrade… (2 buttons, 10 images, background #fdfaf8).
Mallardandclaret — ““Working with M&C has been a smooth experience from start to finish. The team were clear, timely, articulate and support”: ive throughout the process and our website is now professional, easy to use and cleverly made. I would not hesitate to recommend them to anyone looking… (0 buttons, 1 images, background #ffffff).

How to use these testimonials references

Check which testimonials name a person, role and company and which quote an outcome; those are the ones worth imitating. For a store, study how bestsellers, shipping promises and reviews sit alongside the product grid. Start with Warby Parker, Oura and Statsig, click a section to open it at full size and copy its build prompt, palette and fonts.