Travel Website Hero Section Examples

What these 83 hero sections have in common

On average each one carries 7.7 images or icons, 16.5 buttons and 4.7 links, plus 2.7 form fields. 13% sit on a dark background, and 48% are taller than half their width — most are compact bands rather than full screens. Headlines range from “Stay in the World's Most Remarkable Vacation Homes.” (Plum Guide), “Stillness and Strength: A Novak Djokovic Retreat” (Aman) to “Welcome to Ace Hotel” (Ace Hotel).

7 hero sections worth studying

• Getaway — “Adventure by day, comfort by night.”: Design-forward stays rooted in nature—with the comfort and confidence of Marriott Bonvoy®. View Destinations Postcard Cabins Eastern Catskills (1 buttons, 4 images, background #ffffff).
• Hopper: Stays Flights Cars Deals My Trips Sign In Where Dates Guests Seattle, WA, USA (28 buttons, 58 images, background #ffffff).
• Kayak — “Find the right flight from 100s of sites.”: Flights Stays Cars Flight+Hotel Round-trip 0 bags Edmonton (YEG) Explore destinations Plan a trip Departure - Return 1 Economy Search Ch (7 buttons, 19 images, background #ffffff).
• Airalo — “A better way to stay connected”: Displays different content sections related to Airalo's products and features. Buy eSIMs for affordable, flexible coverage around the world — choose from 200+ locations. Explore eSIM… (10 buttons, 29 images, background #f4ebe2).
• Headout — “The world's best experiences curated just for you”: Search for experiences and cities Burj Khalifa Dubai Vatican Museums Rome Eiffel Tower Paris experiences and cities (0 buttons, 2 images, background #ffffff).
• Going — “Save up to 90% on flights”: Plan trips. Get alerts. Fly for less. Join for free (1 buttons, 12 images, background #fffef0).
• Flighty — “Get the truth when you travel”: The only app that tells you everything about your flight. Get real-time updates, the fastest alerts, and delay predictions so you're always the first to know… (0 buttons, 6 images, background #ffffff).

How to use these hero references

Compare headline length, where the primary button sits and whether the visual is the product itself; then write your own headline in the same number of words. For a travel brand, note how search or destinations lead and how imagery sells before price. Start with Getaway, Hopper and Kayak, click a section to open it at full size and copy its build prompt, palette and fonts.