Travel Website Statement Section Examples

117 real statement sections from 60 travel websites

There are 117 statement sections here, cut from 60 live travel websites such as Getaway, Plum Guide and Selina. 49% of the travel sites in the library have a statement section, lower than the 50% across all websites. 98% of them are light-themed and the most common headline fonts are Inter (2), Canela (2) and Ltt Recoleta.

At a glance

Live verified metrics
Statement sections
117
Sites
60 of 123 travel sites (49%)
Library-wide
50% of all websites have one
Per site
1.9 on average
Light / dark
98% light · 2% dark
Top heading fonts
Inter (2), Canela (2) and Ltt Recoleta
Accent colours
blue 17neutral 15red 9
Leading sites
Getaway, Plum Guide and Selina

What makes a good statement section on a travel website

Statement sections are a single bold sentence set large — a mission, a belief or a provocation — that breaks up denser content. Travel sites open with a search or destination hero, then sell with imagery, itineraries and reviews. Compare these examples with statement sections from every industry, or see the full homepages on the travel website templates page.

What these 117 statement sections have in common

On average each one carries 2.7 images or icons, 0.4 buttons and 1.1 links. 20% sit on a dark background, and 29% are taller than half their width — most are compact bands rather than full screens. Headlines range from “Tired of searching for flight deals? Going makes travel easier” (Going), “PART I - SECTION FOR GLOBAL APPLICATION” (Virgin Voyages) to “Why we love Omio” (Omio).

7 statement sections worth studying

  • Getaway — “Your cozy corner of the wild”: Take a look around a Postcard Cabin—where simple design, natural light, and the outdoors set the tone. (0 buttons, 0 images, background #ffffff).
  • Plum Guide — “No time for average stays.”: We take the guesswork out of finding the perfect stay, vetting each home obsessively so you can book with total confidence. (0 buttons, 0 images, background #f9f6f2).
  • Selina — “SOCIALTEL REDEFINES TRAVEL BY CREATING A VIBRANT LIFESTYLE EXPERIENCE”: More than just a bed, we offer stylish accommodations and establishments, from recreational to dynamic communal spaces, and community driven events. Every corner of Socialtel is… (1 buttons, 2 images, background #282828).
  • Wanderlog — “Join Wanderlog”: Plan your itinerary, find lodging, and import reservations — all in one app. (0 buttons, 7 images, background #ffffff).
  • Headout — “Making the world easier to experience”: At Headout, we believe life’s best moments are experienced, not imagined. We’re here to make them happen. (6 buttons, 12 images, background #141414).
  • Flighty — “Everything you’ve ever wanted to know about your flight—and more.”: Flighty keeps you informed by tracking more information about your flight than any other app—like the #1 and #2 biggest causes of delays. Know exactly what’s… (0 buttons, 0 images, background #05010d).
  • Intrepid Travel — “Who we are”: Up to 15% off* selected 2027 trips Ends 11:59pm 1 Oct 2026 Home (1 buttons, 5 images, background #ffffff).

How to use these statement references

Compare the length of each statement and the type size; the best are one sentence set very large. For a travel brand, note how search or destinations lead and how imagery sells before price. Start with Getaway, Plum Guide and Selina, click a section to open it at full size and copy its build prompt, palette and fonts.

Related searches

Browse all sections or the full A–Z of popular searches.

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