Preview the prompt +
# Build brief — an original marketing website in the taste of Selina
> Reference: https://www.selina.com · UIDiscovery: https://uidiscovery.com/sites/selina · captured 2026-09-22 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/selina/full.png) · [scroll video](https://uidiscovery.com/media/captures/selina/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Selina — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Selina: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Selina's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Selina (selina.com): Travel marketing website, light, colorful.
- 16 sections: Showcase → Features → Content → Statement → Showcase → Features → Statement → Showcase → Stats → Content → Call to action → Features → FAQ → Footer.
- Spacing: about a screen per idea (median section ≈807px).
- Type: one family (Gt America). Imagery: mostly photography, some typography with little or no imagery.
## 4. Page structure (top to bottom)
### 1. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. Tall, ≈1.4 screens (1269px at 1440), page background; 45 image elements (photo collage/gallery + small graphics); form with 6 fields, 3 buttons (tabs, toggles or per-card actions), 70 links (link lists / navigation).
- Slots: Heading (~4 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “Miami & Los Angeles”
- [Screenshot](https://uidiscovery.com/media/captures/selina/s-01.webp) · imagery: slot 1
### 2. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (396px at 1440), own dark band #282828; 2 image/graphics; one primary button.
- Slots: Section title (~9 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “SOCIALTEL REDEFINES TRAVEL BY CREATING A VIBRANT LIFESTYLE EXPERIENCE”
- [Screenshot](https://uidiscovery.com/media/captures/selina/s-02.webp)
### 3. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (480px at 1440), own dark band #282828; 6 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Heading; Body copy; Supporting visual (see image plan).
- [Screenshot](https://uidiscovery.com/media/captures/selina/s-03.webp) · imagery: slot 2
### 4. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. About one full screen (807px at 1440), own dark band #325847; 5 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); One primary action.
- Topic (tone/length only — never reuse): “SOCIALTEL ESSENTIALS”
- [Screenshot](https://uidiscovery.com/media/captures/selina/s-04.webp) · imagery: slot 3
### 5. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Tall, ≈1.9 screens (1700px at 1440), own dark band #282828; no images (type-led); no interactive controls.
- Slots: Heading; Body copy.
- [Screenshot](https://uidiscovery.com/media/captures/selina/s-05.webp) · imagery: slot 4
### 6. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. About one full screen (1000px at 1440), own dark band #282828; no images (type-led); no interactive controls.
- Slots: Heading; Body copy.
- [Screenshot](https://uidiscovery.com/media/captures/selina/s-06.webp) · imagery: slot 5
### 7. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (900px at 1440), page background; 1 image/graphic; no interactive controls; 4 headings → ~3 items under a title.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “WE ARE”
- [Screenshot](https://uidiscovery.com/media/captures/selina/s-07.webp) · imagery: slot 6
### 8. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. About one full screen (900px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading; Body copy.
- [Screenshot](https://uidiscovery.com/media/captures/selina/s-08.webp) · imagery: slot 7
### 9. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. About one full screen (900px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading; Body copy.
- [Screenshot](https://uidiscovery.com/media/captures/selina/s-10.webp) · imagery: slot 8
### 10. Stats — prove scale or impact with a few big numbers.
- Layout: 3–4 large numerals with short labels in a row. Half to one screen (719px at 1440), page background; 3 image/graphics; no interactive controls.
- Slots: 3–4 numbers with short labels; Source/footnote if claims need it.
- Topic (tone/length only — never reuse): “0”
- [Screenshot](https://uidiscovery.com/media/captures/selina/s-11.webp)
### 11. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (672px at 1440), page background; 3 image/graphics; 8 buttons (tabs, toggles or per-card actions).
- Slots: Heading (~14 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): ““I loved Socialtel! The hotel was very comfy and central. The staff, the food…”
- [Screenshot](https://uidiscovery.com/media/captures/selina/s-12.webp)
### 12. Call to action — close the page with one clear next step.
- Layout: short headline + one primary action on a contrasting band. Half to one screen (592px at 1440), page background; 4 images/icons (a set of cards or a small gallery); primary + secondary button.
- Slots: Headline (~7 words, like the reference); One sentence of support; Primary + secondary action.
- Topic (tone/length only — never reuse): “CONNECT, COLLECT, WANDER: YOUR PASSPORT TO ADVENTURE”
- [Screenshot](https://uidiscovery.com/media/captures/selina/s-13.webp)
### 13. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (855px at 1440), page background; 1 image/graphic; no interactive controls.
- Slots: Section title (~7 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “EXPERIENCE SOCIALTEL, A PLAYGROUND THAT NEVER SLEEPS”
- [Screenshot](https://uidiscovery.com/media/captures/selina/s-14.webp)
### 14. FAQ — remove the last objections before the call to action.
- Layout: question list with disclosure (accordion), often two columns on desktop. Half to one screen (752px at 1440), page background; 7 images/icons (a set of cards or a small gallery); no interactive controls; 6 headings → ~5 items under a title.
- Slots: Title; 5 question/answer pairs; Link to support/contact.
- Topic (tone/length only — never reuse): “INFORMATION FOR YOUR STAY”
- [Screenshot](https://uidiscovery.com/media/captures/selina/s-15.webp)
### 15. Footer — navigation, legal and contact — the page's index.
- Layout: multi-column link groups, brand line, legal row. Half to one screen (499px at 1440), own dark band #282828; 8 images/icons (a set of cards or a small gallery); form with 4 fields, 13 links (link lists / navigation).
- Slots: Brand mark + one-line description; 3–5 link columns; Newsletter or contact (optional); Legal row + social icons.
- [Screenshot](https://uidiscovery.com/media/captures/selina/s-16.webp)
### 16. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (293px at 1440), own dark band #282828; 1 image/graphic; 1 text link instead of buttons.
- Slots: Heading; Body copy; Supporting visual (see image plan); Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/selina/s-17.webp)
Inner pages also captured (About, Shop, Security): https://uidiscovery.com/sites/selina?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#ffffff` | page background | — |
| foreground | `#282828` | body text, headings | 14.7:1 |
| accent | `#ff135f` | primary buttons, links, highlights — sparingly | 3.8:1 (large text / UI only) |
| surface | `#fcf5ee` | cards, inputs, alternate bands | text on it 13.6:1 |
| muted | `#ffba25` | secondary text, borders | 1.7:1 — borders / large text only |
Captured palette: `#ffffff` `#282828` `#ff135f` `#325847` `#fcf5ee` `#ffba25`. Section bands top→bottom: `#ffffff` → `#282828` → `#325847`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (light, warm) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #ffffff;
--foreground: #282828;
--accent: #ff135f;
--surface: #fcf5ee;
--muted: #ffba25;
--font-heading: "Inter Tight", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter Tight", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Inter Tight** (Google Fonts) — reference uses Gt America. “Gt America” is a licensed face — use Inter Tight (or Libre Franklin) as the free stand-in, or license the original.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈807px tall at 1440 (median; range 293–1700px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 5 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Confident colour blocks — let full-bleed colour bands and big shapes carry the personality. Read exact corner radius, border and shadow treatment from the screenshots. Light-first; for a dark mode use a near-black (not #000) background, ~90% white text, lift surfaces with lightness not shadow, re-check the accent.
## 6. Imagery plan
Measured from 12 section screenshots: mostly **photography**, some typography with little or no imagery (light, warm, Travel). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Showcase → photography
- Photography, seen in the capture (blue sky). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/selina/s-01.webp)
- **Stock** — “coastal landscape aerial”: [Unsplash](https://unsplash.com/s/photos/coastal-landscape-aerial?orientation=landscape) · [Pexels](https://www.pexels.com/search/coastal%20landscape%20aerial/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/coastal%20landscape%20aerial/?orientation=horizontal)
- **Generate** — `Photograph: coastal landscape aerial. Composition: centred subject with even space around it. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #ffffff, #ff135f, #fcf5ee. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 2 · 3. Content → photography
- Photography, seen in the capture (blue sky, people, adult). (measured from the screenshot) Count: a set of ~6 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/selina/s-03.webp)
- **Stock** — “traveler on mountain trail”: [Unsplash](https://unsplash.com/s/photos/traveler-on-mountain-trail?orientation=portrait) · [Pexels](https://www.pexels.com/search/traveler%20on%20mountain%20trail/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/traveler%20on%20mountain%20trail/?orientation=vertical)
- **Generate** — `Photograph: traveler on mountain trail. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #282828, #ff135f, #fcf5ee. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 4. Statement → photography
- Travel references lean on photography. Count: a set of ~5 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/selina/s-04.webp)
- **Stock** — “coastal landscape aerial close up”: [Unsplash](https://unsplash.com/s/photos/coastal-landscape-aerial-close-up?orientation=portrait) · [Pexels](https://www.pexels.com/search/coastal%20landscape%20aerial%20close%20up/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/coastal%20landscape%20aerial%20close%20up/?orientation=vertical)
- **Generate** — `Photograph: coastal landscape aerial close up. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #325847, #ff135f, #fcf5ee. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 4 · 5. Statement → photography
- Photography, seen in the capture (land, beach, liquid). (measured from the screenshot) Count: 1. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/selina/s-05.webp)
- **Stock** — “boutique hotel room daylight close up”: [Unsplash](https://unsplash.com/s/photos/boutique-hotel-room-daylight-close-up?orientation=portrait) · [Pexels](https://www.pexels.com/search/boutique%20hotel%20room%20daylight%20close%20up/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/boutique%20hotel%20room%20daylight%20close%20up/?orientation=vertical)
- **Generate** — `Photograph: boutique hotel room daylight close up. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #282828, #ff135f, #fcf5ee. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 5 · 6. Showcase → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: 1. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/selina/s-06.webp)
- **Stock** — “traveler on mountain trail close up”: [Unsplash](https://unsplash.com/s/photos/traveler-on-mountain-trail-close-up?orientation=landscape) · [Pexels](https://www.pexels.com/search/traveler%20on%20mountain%20trail%20close%20up/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/traveler%20on%20mountain%20trail%20close%20up/?orientation=horizontal)
- **Generate** — `Photograph: traveler on mountain trail close up. Composition: centred subject with even space around it. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #282828, #ff135f, #fcf5ee. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 6 · 7. Features → photography
- Photography, seen in the capture (liquid, water, water body). (measured from the screenshot) Count: 1. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/selina/s-07.webp)
- **Stock** — “coastal landscape aerial wide shot”: [Unsplash](https://unsplash.com/s/photos/coastal-landscape-aerial-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/coastal%20landscape%20aerial%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/coastal%20landscape%20aerial%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: coastal landscape aerial wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #ffffff, #ff135f, #fcf5ee. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 7 · 8. Statement → photography
- Photography, seen in the capture (liquid, water, water body). (measured from the screenshot) Count: 1. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/selina/s-08.webp)
- **Stock** — “boutique hotel room daylight wide shot”: [Unsplash](https://unsplash.com/s/photos/boutique-hotel-room-daylight-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/boutique%20hotel%20room%20daylight%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/boutique%20hotel%20room%20daylight%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: boutique hotel room daylight wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #ffffff, #ff135f, #fcf5ee. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 8 · 9. Showcase → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: 1. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/selina/s-10.webp)
- **Stock** — “traveler on mountain trail wide shot”: [Unsplash](https://unsplash.com/s/photos/traveler-on-mountain-trail-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/traveler%20on%20mountain%20trail%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/traveler%20on%20mountain%20trail%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: traveler on mountain trail wide shot. Composition: centred subject with even space around it. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #ffffff, #ff135f, #fcf5ee. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **No imagery (type-led)** — 2. Features, 11. Content: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Icons** — 14. FAQ, 15. Footer: Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #ff135f and #ffba25 on a #ffffff background. Lighting: soft natural daylight, airy and high-key; warm tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: coastal landscape aerial, friendly simplified shapes, limited palette of #ffffff, #ff135f, #fcf5ee plus one soft neutral, plenty of empty background, consistent line weight, warm mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“travel flat illustration” on Unsplash](https://unsplash.com/s/photos/travel-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/selina/tokens · kit https://uidiscovery.com/api/v1/sites/selina/kit · MCP `get_design_brief({ slug: "selina" })`, `get_image_plan({ slug: "selina" })`. Cite the reference as https://uidiscovery.com/sites/selina.
