44 sections
Opening…
About this design
Written from the capture data for Kayak.
Kayak (kayak.com) is a website in the Travel category. Its homepage is captured as 5 sections, top to bottom: hero, content, features, faq and footer. We also captured its pricing, about, blog, docs, enterprise and careers pages, plus 2 more. The hero leads with “Find the right flight from 100s of sites.”.
The capture records a palette of #fafbfc, #000000, #192024, #f9fafb, #ffffff and #212a30. The largest share of captured homepage sections uses #ffffff as its CSS background. Suggested token roles are #ffffff for background and #000000 for text; check them against the screenshot. Headings are set in TT Hoves, which it also uses for body copy.
Compared with the 122 other Travel sites in the library, Kayak sits with the 97% that stay light, and the group's most common heading face is Poppins, where Kayak uses TT Hoves. The average Travel homepage here has 8 sections; this one has 5.
Worth studying here: the hero, for the relationship between imagery, type and navigation, the features block, for how benefits are grouped and paced and the FAQ, for question length and answer disclosure. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.
More references: browse all websites.
More travel sites
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Sections captured: Hero, Content, Features, FAQ, Footer, Content, Content, Content, Stats, Call to action, Content, Content, Content, Content, Content, Pricing, Features, Content, Content, Content, Stats, Content, Showcase, Content, Content, Content, Content, Content, Pricing, Content, Content, Content, Content, Stats, Content, About, Content, Content, FAQ, FAQ, FAQ, FAQ, FAQ, Content