Ecommerce Website Features Section Examples

977 real features sections from 147 ecommerce websites

There are 977 features sections here, cut from 147 live ecommerce websites such as Gumroad, Warby Parker and Away. 79% of the shopping sites in the library have a features section, lower than the 80% across all websites. 95% of them are light-themed and the most common headline fonts are Geist (3), Poppins (3) and Graphik (2).

At a glance

Features sections: 977
Sites: 147 of 185 shopping sites (79%)
Library-wide: 80% of all websites have one
Per site: 6.6 on average
Light / dark: 95% light · 5% dark
Top heading fonts: Geist (3), Poppins (3) and Graphik (2)
Accent colours: neutral 72blue 30red 16
Leading sites: Gumroad, Warby Parker and Away

What makes a good features section on a ecommerce website

Feature sections work when each feature is a claim with proof — a screenshot, a number or a short demo — rather than three icons and a paragraph. Ecommerce homepages are merchandising surfaces: hero campaigns, product grids, social proof and a fast path to checkout. Compare these examples with features sections from every industry, or see the full homepages on the ecommerce website templates page.

What these 977 features sections have in common

On average each one carries 18.0 images or icons, 8.4 buttons and 9.6 links, plus 5.1 form fields. 9% sit on a dark background, and 42% are taller than half their width — most are compact bands rather than full screens. Headlines range from “2X winners of TIME best inventions” (Vollebak) to “Big Fun for Little Ones” (Fisher-Price).

7 features sections worth studying

Warby Parker — “Four ways to use your vision benefits”: Slide 1 of 4 Prescription eyeglasses Prescription sunglasses Contacts Eye exams (10 buttons, 18 images).
Away — “A few of our favorites”: The Carry-On (7K) Regular price From C$360 in 11 colors Featherlight Overnight Bag (39) Regular price C$168 in 4 colors The Commuter Backpack (126) Regular price… (9 buttons, 57 images).
Rains — “Matte PU.”: Developed to be as breathable as a raincoat can be with a woven interior that’s soft against the skin. W3 waterproof performance level—Protection against moderate daily… (0 buttons, 2 images, background #ffffff).
Oura — “Wake up knowing”: 6:00 AM Check your daily Readiness and Sleep Scores in the Oura App to clearly understand if you’re ready to get after it or if you… (0 buttons, 3 images, background #f7f1e8).
Pangaia — “NEW AW26 COLLECTION”: VIEW ALL 2 colors Regular price $270 Regen. Cotton Redefined Fit 3 colors Regular price $205 Regen. Cotton Redefined Fit 2 colors Regular price $215 Regen.… (14 buttons, 23 images).
Mejuri — “STORES & SERVICES”: Discover our thoughtfully designed stores and Piercing Studios across North America, Australia and the UK. OUR STORES Your new favorite space to shop, stack, and stay… (0 buttons, 6 images, background #ffffff).
Productboard — “Surface new product opportunities”: Understand critical feedback trends and act fast on new opportunities. Productboard includes citations for every finding, so decisions are always backed by evidence. Learn more (0 buttons, 2 images).

How to use these features references

Count how many features each section shows and how each is proven — screenshot, number or demo — and keep yours to the three that matter most. For a store, study how bestsellers, shipping promises and reviews sit alongside the product grid. Start with Gumroad, Warby Parker and Away, click a section to open it at full size and copy its build prompt, palette and fonts.

What makes a good features section on a ecommerce website

What these 977 features sections have in common

7 features sections worth studying

How to use these features references

Related searches