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Poster · Reference
Top-down airliner bridging a city grid and a beach
A drone-view photo in bright daylight: grey urban rooftops, streets and parking lots meet warm golden sand dotted with umbrellas and sunbathers, then pale green surf. A crisp white widebody jet sits dead centre, its wings stretching from the city into the beach, so the plane itself becomes the bridge between worlds. The palette is neutral greys against warm sand and sea green, with a small red accent in the logo. The finish is clean and realistic with generous negative space left for text.
Palette
- #a3996c
- #c5af82
- #4b5068
- #25263d
- #8c825a
- #707c97
- Layout
- A top-down aerial photo is split diagonally, dense city blocks on the left and sandy beach and sea on the right, with a white airliner flying horizontally across the seam in the centre. The logo lock-up sits top right, the alliance line top left, the two-line centred headline in the lower third and the URL small at bottom right.
- Typography
- Tall condensed white sans caps for the headline; small tracked sans caps for the tagline, alliance line and URL.
All creative ads for travel agencies
- photographic
- minimal
- top-down airliner
- aerial city grid
- beach with umbrellas
- diagonal split
- ocean shoreline
- bold
- expansive
- clever
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