Woman floating on her back in sparkling green water

Reference found on Pinterest, saved by Marcus Wesson. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Woman floating on her back in sparkling green water

Emerald-teal pool water seen from directly above, with bright star-like sun glints and swirling caustic ripples. The woman in a lavender swimsuit floats with her eyes closed and her arms spread, and she is the calm focal point. The oversized type interlocks with the figure and creates depth. The finish is a rich, editorial magazine print ad.

Palette

#fefefd
#39624f
#567963
#214a3b
#739278
#a2ae9b

Layout: A full-bleed overhead photo inside a white border, with a woman floating diagonally across the frame. Giant white italic serif words step down diagonally across her body, a yellow italic subline sits beneath, and a small body copy block is at right. Loyalty logo at bottom left, and the brand logo and tagline centred in the white footer.
Typography: Huge high-contrast italic Didone caps in white, a yellow italic serif subline, a small roman serif body, and the logo in serif caps with an italic tagline.

All creative ads for hotels, travel agencies, wellness, yoga and ayurveda brands

photographic
typographic
luxury
pool water
floating woman
sun sparkles
water ripples
serene
restorative
aspirational

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1418 px (same shape as the reference).

Art direction to follow:
- The idea: Woman floating on her back in sparkling green water.
- Look and feel: Emerald-teal pool water seen from directly above, with bright star-like sun glints and swirling caustic ripples. The woman in a lavender swimsuit floats with her eyes closed and her arms spread, and she is the calm focal point. The oversized type interlocks with the figure and creates depth. The finish is a rich, editorial magazine print ad.
- Layout: A full-bleed overhead photo inside a white border, with a woman floating diagonally across the frame. Giant white italic serif words step down diagonally across her body, a yellow italic subline sits beneath, and a small body copy block is at right. Loyalty logo at bottom left, and the brand logo and tagline centred in the white footer.
- Typography: Huge high-contrast italic Didone caps in white, a yellow italic serif subline, a small roman serif body, and the logo in serif caps with an italic tagline.
- Colours: #fefefd, #39624f, #567963, #214a3b, #739278, #a2ae9b (background #fefefd, text #214a3b, accent #214a3b).
- Mood and details: serene, restorative, aspirational, pool water, floating woman, sun sparkles, water ripples.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/20688479531119343-e9d45c0fd5ca.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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