Tennis player lounging in a net-hammock on a paper court backdrop

Reference found on Pinterest, saved by Maya Dubov. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Tennis player lounging in a net-hammock on a paper court backdrop

Seamless white-grey studio with soft, diffused light and gentle shadows. A blue-and-green tennis court is printed on a paper backdrop roll unfurling from a stand, and the net becomes a hammock with a man in tennis whites lounging in it. The surreal staged set and ample white space give a calm, upscale editorial feel.

Palette

#dbdddc
#edeeed
#c5c9c6
#7a98b7
#7bb66a
#5f778d

Layout: A right-aligned headline and body copy sit top-right, and the centred studio set fills the middle and lower half. The logo is at lower right above a thin rule with a row of sister-brand logos and a loyalty logo at bottom-left.
Typography: Widely tracked thin sans caps with a light outlined numeral for the headline. Small clean sans body copy and a classic serif caps wordmark.

All creative ads for hotels, wellness, yoga and ayurveda brands, travel agencies

photographic
minimal
luxury
tennis court backdrop
hammock net
tennis racket
studio set
relaxed
witty
serene

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1401 px (same shape as the reference).

Art direction to follow:
- The idea: Tennis player lounging in a net-hammock on a paper court backdrop.
- Look and feel: Seamless white-grey studio with soft, diffused light and gentle shadows. A blue-and-green tennis court is printed on a paper backdrop roll unfurling from a stand, and the net becomes a hammock with a man in tennis whites lounging in it. The surreal staged set and ample white space give a calm, upscale editorial feel.
- Layout: A right-aligned headline and body copy sit top-right, and the centred studio set fills the middle and lower half. The logo is at lower right above a thin rule with a row of sister-brand logos and a loyalty logo at bottom-left.
- Typography: Widely tracked thin sans caps with a light outlined numeral for the headline. Small clean sans body copy and a classic serif caps wordmark.
- Colours: #dbdddc, #edeeed, #c5c9c6, #7a98b7, #7bb66a, #5f778d (background #dbdddc, text #5f778d, accent #7bb66a).
- Mood and details: relaxed, witty, serene, tennis court backdrop, hammock net, tennis racket, studio set.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/6192518232910161-357c079f00cf.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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