Poster · Reference

Couple on a stone platform in a cenote, framed by a giant red smile brand mark

This is a wide photograph of a natural limestone cenote, with stalactite-covered rock walls and a glowing turquoise pool. The couple, dressed in bright orange and yellow, stand on a round stone platform at a stone path. A huge glossy red brand-shaped smile is composited into the scene as if it were a sculpture, which makes the brand mark part of the landscape. The cool teal and stone tones set off the vivid red, and the finish is crisp and saturated.

Layout

A central stone walkway leads the eye to a small couple in the middle. An oversized red smile brand mark curves behind them, with its dot in the top right. The repeated word is stacked top-centre and shrinks line by line to suggest an echo, and the small logo and tagline sit in the bottom right.

Typography

Bold white geometric sans in sentence case, stepping down in size on each repeat; the small logo lockup uses a clean sans.

• photographic
• bright
• minimal
• cenote cave
• turquoise water
• giant red smile logo
• couple holding hands
• stone platform
• adventurous
• joyful
• awe