Man lying face-down on beach towel with open book tented over his head

Reference found on Pinterest, saved by Zaid Zolkiffli. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Man lying face-down on beach towel with open book tented over his head

Pale summer sky with wispy clouds over a thin turquoise sea line and warm sand, all in soft natural daylight. The focal point is a man lying face down with an open book resting like a tent over his head, shot from above his head in sharp detail. A red-and-white striped towel adds a bold note of colour. The quiet, airy finish and the dry humour of the one-word headline sell the idea of escaping work.

Palette

#d6e8f6
#bedaf1
#d5c2ad
#9d726f
#b39f9d
#894c4d

Layout: The top half is almost all soft blue sky, with a small one-word headline floating left of centre. The sunbather fills the lower half on sand and a striped towel, and a short tagline and the logo sit bottom right.
Typography: Small classic book serif for the headline and tagline; wide serif caps wordmark with small spaced caps below it.

All creative ads for hotels, travel agencies

photographic
minimal
beach
open book over head
striped beach towel
sea horizon
soft clouds
relaxed
witty
calm

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1398 px (same shape as the reference).

Art direction to follow:
- The idea: Man lying face-down on beach towel with open book tented over his head.
- Look and feel: Pale summer sky with wispy clouds over a thin turquoise sea line and warm sand, all in soft natural daylight. The focal point is a man lying face down with an open book resting like a tent over his head, shot from above his head in sharp detail. A red-and-white striped towel adds a bold note of colour. The quiet, airy finish and the dry humour of the one-word headline sell the idea of escaping work.
- Layout: The top half is almost all soft blue sky, with a small one-word headline floating left of centre. The sunbather fills the lower half on sand and a striped towel, and a short tagline and the logo sit bottom right.
- Typography: Small classic book serif for the headline and tagline; wide serif caps wordmark with small spaced caps below it.
- Colours: #d6e8f6, #bedaf1, #d5c2ad, #9d726f, #b39f9d, #894c4d (background #d6e8f6, text #894c4d, accent #894c4d).
- Mood and details: relaxed, witty, calm, beach, open book over head, striped beach towel, sea horizon, soft clouds.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/6614730686687649-e6bae53431a2.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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