Aerial view of a cliffside coastal road painted with giant words and a red vintage convertible

Reference found on Pinterest, saved by Çiğdem Albayrak. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Aerial view of a cliffside coastal road painted with giant words and a red vintage convertible

A sunlit Mediterranean coast with vivid turquoise water, pastel hillside houses and small white boats. The road hugs the cliff, and giant white letters painted in perspective on the asphalt create the key visual trick. A cherry-red vintage convertible and magenta bougainvillea in the bottom-right corner add complementary pops of colour. The finish is saturated and hyperreal, with thin white line icons on the shaded cliff edge.

Palette

#070c08
#20231b
#6e979b
#227482
#8a6853
#514533

Layout: A high-angle photo of a curving road running from the top centre down to the bottom, with huge headline letters painted along the asphalt and a red car at the bottom as the focal accent. The left column holds the logo at top left, four stacked icon-and-feature items and a two-line tagline in the lower left. The sea fills the right side.
Typography: Heavy white condensed sans caps painted as road markings; a small spaced sans for the feature labels; a light sans line paired with a gold handwritten script accent

All creative ads for travel agencies, hotels

photographic
typographic
coastal cliff road
red convertible
turquoise sea
colourful village
bougainvillea
line icons
relaxed
sunny
aspirational

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Aerial view of a cliffside coastal road painted with giant words and a red vintage convertible.
- Look and feel: A sunlit Mediterranean coast with vivid turquoise water, pastel hillside houses and small white boats. The road hugs the cliff, and giant white letters painted in perspective on the asphalt create the key visual trick. A cherry-red vintage convertible and magenta bougainvillea in the bottom-right corner add complementary pops of colour. The finish is saturated and hyperreal, with thin white line icons on the shaded cliff edge.
- Layout: A high-angle photo of a curving road running from the top centre down to the bottom, with huge headline letters painted along the asphalt and a red car at the bottom as the focal accent. The left column holds the logo at top left, four stacked icon-and-feature items and a two-line tagline in the lower left. The sea fills the right side.
- Typography: Heavy white condensed sans caps painted as road markings; a small spaced sans for the feature labels; a light sans line paired with a gold handwritten script accent
- Colours: #070c08, #20231b, #6e979b, #227482, #8a6853, #514533 (background #070c08, text #6e979b, accent #227482).
- Mood and details: relaxed, sunny, aspirational, coastal cliff road, red convertible, turquoise sea, colourful village, bougainvillea, line icons.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/78250112276621254-a0e47dde4907.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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