Online Store Website Design Examples

90 real sites · 2,084 sections

There are 90 online store website designs here — live sites that run an online shop, including Gymshark, Patagonia, Acne Studios, Fear of God and Represent — cut into 2,084 sections. 93% use a light theme and 7% a dark one; the most common headline fonts are Graphik (2), Gilroy (2) and Gotham (2). 39 of 90 open with a hero, 7 show pricing on the homepage and 15 carry testimonials.

At a glance

Sites: 90
Sections captured: 2,084
Light / dark: 93% light · 7% dark
Top heading fonts: Graphik (2), Gilroy (2) and Gotham (2)
Accent colours: neutral 39blue 16red 14
Most common sections: features (73), hero (39), showcase (37) and statement (34)
Top industries: Fashion & Beauty (35), Shopping (24) and Lifestyle (10)
Award winners: 2 of 90

What makes a good online store website design

Online stores are merchandising surfaces: a campaign or bestseller hero, clear categories, product grids with price and reviews, shipping and returns promises, and a fast path to checkout.

What these 90 online store websites have in common

Measured from the captures, not opinion — use it to plan a online store website against what already works.

Sections they use

73 include features, 39 include hero, 37 include showcase and 34 include statement. 19 answer objections with an FAQ and 33 (37%) close with a dedicated call to action. Read top to bottom, the most common running order is hero → features → footer → testimonials → statement. Compare them side by side: features section examples, hero section examples, showcase section examples.

Type and colour

Light layouts lead (93% vs 7% dark). Headlines are most often set in Graphik (2), Gilroy (2) and Gotham (2). The most common accent hues are neutral (39), blue (16) and red (14). Every example lists its exact fonts and hex palette on its page.

Page length

The average homepage here is about 5,597px tall at desktop width — roughly 6 screens of scrolling, with Omnisend the longest at 11,000px. Open any site to scroll the full-page capture and see where each section falls.

90 online store website designs worth studying

Our Place — “Shop Our Place for non-toxic, nonstick cookware, pans, and kitchen essentials. Free shipping on qualifying orders. Designed to bring people together.” 39 sections, headlines in Chelt, light theme, palette #35312e and #fcfaf6; the homepage runs features → testimonials → features → logo cloud.
Momofuku Goods — “Momofuku Goods from Chef David Chang sells Momofuku Seasoned Salts, Momofuku Chili Crunch, and Momofuku merchandise. Shop now.” 27 sections, headlines in Graphik, light theme, palette #000000 and #ffffff; the homepage runs logo cloud → features → call to action → footer.
Stanley — “Stanley PMI Online Store | Offers an assortment of Vacuum Bottles, Mugs, thermoses, Cookware and more!” 30 sections, headlines in Stanley Favorit, light theme, palette #ffffff and #000000; the homepage runs features → showcase → features → footer.
GoPro — “Discover the world's most versatile action cameras + accessories. Possibilities are endless with waterproof, live streaming, stabilizing features + more.” 16 sections, headlines in Sohne Breit, light theme, palette #ffffff and #111111; the homepage runs hero → features → blog → statement.
Pudgy Penguins — “The Official Store of Pudgy Penguins” 21 sections, headlines in Fat Frank, light theme, palette #f3fbff and #303030; the homepage runs hero → features → footer.
Omnisend — “Omnisend helps ecommerce brands grow with Email & SMS marketing for Shopify, WooCommerce, and more—returning $79 for every $1 spent.” 72 sections, headlines in Faktum, light theme, palette #131313 and #ffffff; the homepage runs stats → logo cloud → stats → testimonials.

How to use these references for a online store website

Put bestsellers and categories in the first two screens, show shipping and returns thresholds near every price, and keep reviews on the product card. Start with Gymshark, Patagonia and Acne Studios, open each site at full size and compare their features and hero sections; every reference carries its palette, fonts and a build prompt you can paste into your editor.