Eyewear Website Design Examples
22 real sites · 491 sections
Warby Parker
Gentle Monster
Ace & Tate
Oliver PeoplesThere are 22 eyewear website designs here — live sites that sell glasses or sunglasses, including Warby Parker, Gentle Monster, Ace & Tate, Oliver Peoples and Persol — cut into 491 sections. 100% use a light theme and 0% a dark one; the most common headline fonts are Montserrat (2), Font Ivory Ll (1) and Gentle Sans Regular En (1). 15 of 22 open with a hero, 0 show pricing on the homepage and 4 carry testimonials.
At a glance
- Sites
- 22
- Sections captured
- 491
- Light / dark
- 100% light · 0% dark
- Top heading fonts
- Montserrat (2), Font Ivory Ll (1) and Gentle Sans Regular En (1)
- Accent colours
- neutral 11blue 6green 2
- Most common sections
- features (18), hero (15), showcase (12) and call to action (12)
- Top industries
- Fashion & Beauty (20)
- Award winners
- 0 of 22
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What makes a good eyewear website design
Eyewear brands sell fit and face shape: frames on faces, virtual try-on, prescription and lens options, and home try-on or easy returns.
What these 22 eyewear websites have in common
Measured from the captures, not opinion — use it to plan a eyewear website against what already works.
Sections they use
18 include features, 15 include hero, 12 include showcase and 12 include call to action. 2 answer objections with an FAQ and 12 (55%) close with a dedicated call to action. Read top to bottom, the most common running order is hero → features → footer → showcase → testimonials. Compare them side by side: features section examples, hero section examples, showcase section examples.
Type and colour
Light layouts lead (100% vs 0% dark). Headlines are most often set in Montserrat (2), Font Ivory Ll (1) and Gentle Sans Regular En (1). The most common accent hues are neutral (11), blue (6) and green (2). Every example lists its exact fonts and hex palette on its page.
Page length
The average homepage here is about 5,679px tall at desktop width — roughly 6 screens of scrolling, with Warby Parker the longest at 11,000px. Open any site to scroll the full-page capture and see where each section falls.
22 eyewear website designs worth studying
- Warby Parker — “Shop affordable, high-quality glasses, sunglasses, and contacts at Warby Parker. Frames starting at $95, including prescription lenses.” 43 sections, headlines in Font Ivory Ll, light theme, palette #ffffff and #1050d0; the homepage runs hero → showcase → statement → features.
- Bailey Nelson — “Discover thoughtfully designed glasses and sunglasses, comprehensive eye tests and expert eye care at Bailey Nelson. Find your perfect pair online or visit a store near you.” 35 sections, headlines in Outfit, light theme, palette #000000 and #ffffff; the homepage runs call to action → features → footer.
- Pair Eyewear — “Glasses that change with you. Start with one base frame and swap magnetic top frames in a snap — prescriptions from $80. 200K+ five-star reviews.” 14 sections, headlines in Soleil, light theme, palette #ffffff and #000000; the homepage runs hero → features → footer.
- Knockaround — “Knockaround is the original affordable sunglasses, offering classically styled shades in a wide range of colors. Quality shades starting at $20 | Shop Now!” 32 sections, headlines in Gibson, light theme, palette #171717 and #ffffff; the homepage runs hero → features → logo cloud → footer.
- Moscot — “MOSCOT is a NYC Institution renowned worldwide for its iconic eyewear. MOSCOT infuses its downtown aesthetic with over 100 years of eyewear expertise to create timeless eyewear” 25 sections, headlines in Montserrat, light theme, palette #ffcd03 and #000000; the homepage runs hero → features → statement → features.
- Garrett Leight — “Iconic eyewear inspired by the California lifestyle. Shop our collection of premium, handcrafted optical frames and sunglasses.” 9 sections, headlines in Pangram Sans, light theme, palette #ffffff and #1f5824; the homepage runs hero → showcase → footer.
How to use these references for a eyewear website
Show every frame on several faces, offer try-on (virtual or at home) near the top, and make the prescription and lens flow feel as simple as choosing the frame. Start with Warby Parker, Gentle Monster and Ace & Tate, open each site at full size and compare their features and hero sections; every reference carries its palette, fonts and a build prompt you can paste into your editor.
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How this list is built: 22 sites from the UIDiscovery library that sell glasses or sunglasses, matched on each product's own title, description and headline copy, captured styles, colours and fonts. Ordered by popularity.
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