Ecommerce Website Templates

A ecommerce website template here is a real, live shopping site — PostHog, Gumroad and Allbirds among them — captured in full at retina size and cut into its individual sections. Alongside the screenshots you get the site's colour palette as hex values, its heading and body fonts, the extracted copy, and an original build prompt written for that layout. Rather than downloading a theme, you use it as a reference to rebuild the structure for your own brand in Figma, Framer, Webflow or code, which keeps you out of licensing trouble and produces something that is actually yours.

Ecommerce homepages are merchandising surfaces: hero campaigns, product grids, social proof and a fast path to checkout. In the 185 ecommerce websites here, 97 open with a dedicated hero and 114 include footer and 97 include hero, so those are the sections worth studying first. The strongest examples share a clear value proposition above the fold, real product imagery rather than stock illustration, and a single primary action repeated at the end of the page.

Across the 185 ecommerce websites in the library, features (147 of 185 sites), footer (114 of 185 sites), hero (97 of 185 sites) and showcase (93 of 185 sites) appear most often. 8 sites (4%) publish a pricing table directly on the homepage, which is a useful benchmark when you are deciding whether to show prices early. Every section is captured on its own page, so you can compare the same section — say, the hero — across every ecommerce product side by side.

94% of these ecommerce websites use a light theme and 6% a dark one, which tells you what visitors in this category are used to. For headings, Geist (4), Circular (3) and Poppins (3) come up most often; geometric and grotesque sans-serifs dominate, with serifs used for a more editorial feel. The most common accent hues are neutral (103), blue (34) and red (17). Every reference lists its exact fonts and full hex palette, so you can match the category norm or deliberately break from it.

Open any site to see the full page at actual size, then click a section to copy its palette, fonts and build prompt. Paste the prompt into Cursor, Claude, v0 or your editor of choice and swap in your own copy and colours. You can save sections to a board to build a moodboard, use Compare to weigh two ecommerce websites side by side, or connect the UIDiscovery MCP server so your coding agent can pull a real ecommerce pricing table or hero while it builds, without leaving the terminal.

Browsing the library is free, and every capture, palette and font list is visible without an account. The captured designs belong to their respective owners and are provided as reference and inspiration only — you should not copy a site's copy, logo or imagery. The palettes, extracted fonts, build prompts and downloadable templates that UIDiscovery produces are original work and yours to use in commercial projects. See the pricing page for what Pro adds, such as full-resolution exports and unlimited boards.

New ecommerce websites are captured and added weekly, and existing sites are re-captured when they ship a redesign, so the library reflects what these products look like now rather than a year ago. Each site shows its capture date, and older versions are kept so you can see how a homepage evolved. This page was last updated September 23, 2026.