SaaS Website Design Examples

27 real sites · 1,133 sections

There are 27 SaaS website designs here — live sites that mention SaaS, a software platform or a free trial, including Warp, Webflow, Iterable, Outreach and Kit — cut into 1,133 sections. 81% use a light theme and 19% a dark one; the most common headline fonts are Poppins (3), Matter Mono (1) and WF Visual Sans (1). 21 of 27 open with a hero, 9 show pricing on the homepage and 11 carry testimonials.

At a glance

Sites: 27
Sections captured: 1,133
Light / dark: 81% light · 19% dark
Top heading fonts: Poppins (3), Matter Mono (1) and WF Visual Sans (1)
Accent colours: blue 10neutral 10purple 2
Most common sections: features (27), hero (21), call to action (17) and statement (17)
Top industries: AI (9), Finance (6) and Marketing (4)
Award winners: 1 of 27

What makes a good SaaS website design

SaaS sites turn a product into a trial: a crisp value proposition, product screenshots, social proof from recognisable customers, integrations and pricing tiers with a free trial or free plan.

What these 27 SaaS websites have in common

Measured from the captures, not opinion — use it to plan a SaaS website against what already works.

Sections they use

27 include features, 21 include hero, 17 include call to action and 17 include statement. 14 answer objections with an FAQ and 17 (63%) close with a dedicated call to action. Read top to bottom, the most common running order is hero → features → statement → footer → call to action. Compare them side by side: features section examples, hero section examples, call to action section examples.

Type and colour

Light layouts lead (81% vs 19% dark). Headlines are most often set in Poppins (3), Matter Mono (1) and WF Visual Sans (1). The most common accent hues are blue (10), neutral (10) and purple (2). Every example lists its exact fonts and hex palette on its page.

Page length

The average homepage here is about 9,051px tall at desktop width — roughly 10 screens of scrolling, with Kit the longest at 11,000px. Open any site to scroll the full-page capture and see where each section falls.

27 SaaS website designs worth studying

Outreach — “Outreach is the Agentic AI platform for revenue teams — forecast, coach, close deals, and expand accounts. See it in action. Request a demo.” 44 sections, headlines in Lexend, light theme, palette #ffffff and #5951ff; the homepage runs hero → features → statement → features.
Crisp — “Crisp is the ultimate all-in-one AI-powered multichannel messaging platform that helps businesses connect instantly with their customers or leads who are waiting for support. With its quickly evolving…” 57 sections, headlines in Crisp Inter, light theme, palette #0d66e9 and #ffffff.
Loops — “Loops is email marketing software for SaaS teams to send marketing, lifecycle, and transactional email from one product. Free to start.” 37 sections, headlines in Newsreader, light theme, palette #fcfcfd and #f9f9fb; the homepage runs hero → call to action → footer.
Circle — “Build onchain with a trusted full-stack platform including Arc, CPN, and USDC. Power payments, trading, and access to the agentic economy.” 58 sections, headlines in Circularxx, light theme, palette #29233b and #ffffff; the homepage runs hero → statement → features → statement.
Side — “Side's real estate brokerage platform empowers top-producing agents to own their own companies without the burden of operating a brokerage.” 45 sections, headlines in Poppins, light theme, palette #373342 and #ffffff; the homepage runs hero → statement → features → stats.
Webflow — “Design, build, optimize, and rank in AI search — all in Webflow. Enterprise-grade security, CMS, hosting, and AEO built in. Trusted by over 300k teams.” 47 sections, headlines in WF Visual Sans, light theme, palette #080808 and #ffffff; the homepage runs hero → features → testimonials → footer.

How to use these references for a SaaS website

Keep one CTA — start free or book a demo — throughout the page, show the real product in every feature block and put logos directly under the hero. Start with Warp, Webflow and Iterable, open each site at full size and compare their features and hero sections; every reference carries its palette, fonts and a build prompt you can paste into your editor.