Fashion Brand Website Design Examples

123 real sites · 2,259 sections

There are 123 fashion brand website designs here — live sites that are clothing and fashion brands, including Allbirds, Whoop, Gymshark, Acne Studios and SSENSE — cut into 2,259 sections. 94% use a light theme and 6% a dark one; the most common headline fonts are Proxima nova (2), Neue Haas Unica (2) and Inter (2). 50 of 123 open with a hero, 1 show pricing on the homepage and 8 carry testimonials.

At a glance

Sites: 123
Sections captured: 2,259
Light / dark: 94% light · 6% dark
Top heading fonts: Proxima nova (2), Neue Haas Unica (2) and Inter (2)
Accent colours: neutral 82blue 12red 9
Most common sections: features (90), showcase (69), hero (50) and statement (33)
Top industries: Fashion & Beauty (88) and Shopping (35)
Award winners: 10 of 123

What makes a good fashion brand website design

Fashion brands lead with image and point of view: campaign photography, collections and lookbooks, editorial storytelling and a shop that stays out of the way.

What these 123 fashion brand websites have in common

Measured from the captures, not opinion — use it to plan a fashion brand website against what already works.

Sections they use

90 include features, 69 include showcase, 50 include hero and 33 include statement. 12 answer objections with an FAQ and 21 (17%) close with a dedicated call to action. Read top to bottom, the most common running order is hero → features → footer → showcase → call to action. Compare them side by side: features section examples, showcase section examples, hero section examples.

Type and colour

Light layouts lead (94% vs 6% dark). Headlines are most often set in Proxima nova (2), Neue Haas Unica (2) and Inter (2). The most common accent hues are neutral (82), blue (12) and red (9). Every example lists its exact fonts and hex palette on its page.

Page length

The average homepage here is about 5,545px tall at desktop width — roughly 6 screens of scrolling, with Whoop the longest at 11,000px. Open any site to scroll the full-page capture and see where each section falls.

123 fashion brand website designs worth studying

Whoop — “Optimize sleep, strain, and recovery with WHOOP, the most advanced fitness and health wearable. With personalized insights, improve performance, build healthier habits, and extend healthspan with continuous health…” 6 sections, headlines in Proxima nova, light theme, palette #ffffff and #000000; the homepage runs hero → statement → footer.
Loewe — “Explore all the latest collections: bags, leather goods, ready to wear, clothing, shoes, jewellery and sunglasses for men and women on the Loewe online store” 1 sections, headlines in Loewe, light theme, palette #000000 and #ffffff.
Pangaia — “PANGAIA designs products for living in, for any situation and for basic needs. PANGAIA creates products with smart technology and use as many sustainable & recyclable elements as…” 27 sections, headlines in PANGAIA, light theme, palette #000000 and #ffffff; the homepage runs features → showcase → features → showcase.
Brooklinen — “Discover Brooklinen’s premium bedding collection. Shop soft sheets, cozy comforters, and soft & firm supportive pillows designed for the best night’s sleep.” 23 sections, headlines in Brandon Text, light theme, palette #283455 and #ffffff.
Gymshark — “Unlock your full potential with our game-changing workout clothes. Shop gym clothing for the gym, running & everything in-between. Free delivery on orders over $75” 25 sections, headlines in Plaak Gymshark, light theme, palette #ffffff and #767a7f; the homepage runs call to action → showcase → footer.
Acne Studios — “Shop the official Acne Studios site. View the latest ready-to-wear, womenswear, menswear, shoes & accessories. Complimentary shipping & returns available.” 6 sections, headlines in Helvetica Now Text, light theme, palette #000000 and #ffffff; the homepage runs hero → showcase → footer.

How to use these references for a fashion brand website

Let one campaign image own the hero, move quickly into collections and new arrivals, and keep product pages rich with on-model photography and sizing help. Start with Allbirds, Whoop and Gymshark, open each site at full size and compare their features and showcase sections; every reference carries its palette, fonts and a build prompt you can paste into your editor.