Car Rental Website Design Examples

25 real sites · 488 sections

There are 25 car rental website designs here — live sites that rent cars, including Hopper, Kayak, Booking.com, Hertz and Avis — cut into 488 sections. 100% use a light theme and 0% a dark one; the most common headline fonts are Open Sans (3), Inter (3) and Avenir Next (2). 19 of 25 open with a hero, 0 show pricing on the homepage and 2 carry testimonials.

At a glance

Sites: 25
Sections captured: 488
Light / dark: 100% light · 0% dark
Top heading fonts: Open Sans (3), Inter (3) and Avenir Next (2)
Accent colours: neutral 7blue 5green 5
Most common sections: hero (19), features (18), call to action (12) and statement (9)
Top industries: Travel (25)
Award winners: 0 of 25

What makes a good car rental website design

Car rental sites are booking tools first: a pick-up/drop-off search widget above the fold, then locations, the fleet by class, deals and loyalty perks, with insurance and deposit terms explained before checkout.

What these 25 car rental websites have in common

Measured from the captures, not opinion — use it to plan a car rental website against what already works.

Sections they use

19 include hero, 18 include features, 12 include call to action and 9 include statement. 7 answer objections with an FAQ and 12 (48%) close with a dedicated call to action. Read top to bottom, the most common running order is hero → features → footer → faq → logo cloud. Compare them side by side: hero section examples, features section examples, call to action section examples.

Type and colour

Light layouts lead (100% vs 0% dark). Headlines are most often set in Open Sans (3), Inter (3) and Avenir Next (2). The most common accent hues are neutral (7), blue (5) and green (5). Every example lists its exact fonts and hex palette on its page.

Page length

The average homepage here is about 4,552px tall at desktop width — roughly 5 screens of scrolling, with Ufodrive the longest at 9,520px. Open any site to scroll the full-page capture and see where each section falls.

25 car rental website designs worth studying

Hertz — “In airports around the world and rental car locations near you, get a great selection and price on rental cars, vans and trucks. Click to reserve your vehicle…” 1 sections, headlines in Open Sans, light theme, palette #f3f4f8 and #ffffff.
Avis — “Reserve your next car rental online with Avis and save. A large selection of vehicles available & with the Avis Signature Series you can travel in style.” 25 sections, headlines in Avis Headline, light theme, palette #ffffff and #000000; the homepage runs hero → features → statement → features.
Budget — “Budget offers reliable car rentals at low rates. Easily book a sedan, SUV, truck, or EV for your next trip. Get started today!” 11 sections, headlines in Custom Demi, light theme, palette #000000 and #ffffff.
Getaround — “Rent a car in an instant, open the car with the Getaround app, #1 for carsharing! 24/7. 200mi/day and insurance included.” 7 sections, headlines in Brown Pro Marketing, light theme, palette #ffffff and #302652.
Payless Car Rental — “Payless Car Rental offers the best rental car rates at airports, many hotels and city locations across the United States. Take Payless Car Rental on your next trip…” 5 sections, light theme, palette #f2f2f2 and #000000; the homepage runs hero → features → footer.
Virtuo — “Car rental service: simple, fast and mobile-friendly. Premium cars and your smartphone as car key. Try virtuo!” 12 sections, headlines in Virtuo ESBuild, light theme, palette #656565 and #000000; the homepage runs hero → features → how it works → features.

How to use these references for a car rental website

Make the search widget the hero and keep it sticky on mobile. Show the fleet as class cards with seats, bags and transmission icons, and surface the free-cancellation or no-deposit promise near every price. Start with Hopper, Kayak and Booking.com, open each site at full size and compare their hero and features sections; every reference carries its palette, fonts and a build prompt you can paste into your editor.