Car Dealership Website Design Examples

23 real sites · 665 sections

There are 23 car dealership website designs here — live sites that sell new or used cars, including Testdrive, Driveway, Cinch, Arnold Clark and Clutch — cut into 665 sections. 100% use a light theme and 0% a dark one; the most common headline fonts are Circular (2), TTHoves (1) and Buenos Aires (1). 19 of 23 open with a hero, 2 show pricing on the homepage and 3 carry testimonials.

At a glance

Sites: 23
Sections captured: 665
Light / dark: 100% light · 0% dark
Top heading fonts: Circular (2), TTHoves (1) and Buenos Aires (1)
Accent colours: blue 11neutral 10red 1
Most common sections: features (23), hero (19), call to action (9) and blog (9)
Top industries: Shopping (22)
Award winners: 1 of 23

What makes a good car dealership website design

Dealership sites turn inventory into appointments. Buyers want to filter stock by make, price and mileage, see real photos and a monthly payment, then book a test drive or value their trade-in.

What these 23 car dealership websites have in common

Measured from the captures, not opinion — use it to plan a car dealership website against what already works.

Sections they use

23 include features, 19 include hero, 9 include call to action and 9 include blog. 5 answer objections with an FAQ and 9 (39%) close with a dedicated call to action. Read top to bottom, the most common running order is hero → features → footer → showcase → logo cloud. Compare them side by side: features section examples, hero section examples, call to action section examples.

Type and colour

Light layouts lead (100% vs 0% dark). Headlines are most often set in Circular (2), TTHoves (1) and Buenos Aires (1). The most common accent hues are blue (11), neutral (10) and red (1). Every example lists its exact fonts and hex palette on its page.

Page length

The average homepage here is about 6,328px tall at desktop width — roughly 7 screens of scrolling, with Bring a Trailer the longest at 11,000px. Open any site to scroll the full-page capture and see where each section falls.

23 car dealership website designs worth studying

Driveway — “Driveway: Auto Done Easy. Browse a nationwide inventory of 50,000+ vehicles and buy, sell, finance, or maintain your vehicle online, whenever and wherever you are.” 27 sections, headlines in Circular, light theme, palette #ffffff and #1451b5; the homepage runs hero → features → statement → showcase.
Bring a Trailer — “Bring a Trailer Auctions is the best place to buy and sell vintage and classic vehicles - Porsche, BMW, Land Rover, and more.” 20 sections, headlines in Open Sans, light theme, palette #191919 and #ffffff.
Carwow — “Carwow brings you the best offers from thousands of trusted dealers so you can buy or sell your car in just a few clicks. Buy. Sell. WOW.” 45 sections, headlines in South east cn, light theme, palette #171717 and #1cdce8; the homepage runs hero → features → faq → footer.
Subaru — “Explore Subaru's exceptional cars, crossovers & SUVs including Outback, Ascent and Crosstrek. View photos, specs, compare models, and build & price your own.” 36 sections, light theme, palette #5c6163 and #1d252c; the homepage runs hero → features → statement → features.
Porsche — “Welcome to Porsche! The official source for information on all Porsche vehicles, services, dealers in your area and everything about the Porsche brand.” 10 sections, light theme, palette #ffffff and #010205.
Shift — “Build a custom layout for your browser. Create Spaces to separate work, hobbies, and passion projects. Integrate apps to make your browser capable of anything.” 69 sections, headlines in Geist, light theme, palette #ffffff and #c0c5d2; the homepage runs hero → statement → footer → statement.

How to use these references for a car dealership website

Give inventory search the hero, show monthly payment next to the sticker price and repeat a test-drive button on every listing. Trade-in valuation and finance pre-approval are the two secondary CTAs worth keeping. Start with Testdrive, Driveway and Cinch, open each site at full size and compare their features and hero sections; every reference carries its palette, fonts and a build prompt you can paste into your editor.