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UIDiscovery colours of 2026

The most-used accent colours across 2,642 homepages we captured 21–24 Sep 2026. Counted, not forecast — and not related to Pantone's Colour of the Year.

Top accent colours

1,350 homepages have a chromatic accent; we grouped them into 38 colour families. The eight largest cover 29.7% of all homepages.

Accent = the most saturated palette colour that stands off the background (≥ 0.05 OKLCh chroma). Families are OKLab clusters (ΔE ≤ 0.08, lightness at half weight); each swatch is the real captured colour nearest the family's centre. across 2,642 homepages captured 21–24 Sep 2026.

  1. #1

    Vivid red

    #ed3833

    249 sites · 9.4%

    Replit, PlanetScale, Zapier, Brex

  2. #2

    Blue

    #066bbd

    131 sites · 5%

    Mercury, Notion, Resend, Loom

  3. #3

    Vivid blue

    #0052f2

    93 sites · 3.5%

    Warp, Webflow, tldraw, Miro

  4. #4

    Deep blue

    #002b5c

    81 sites · 3.1%

    Zed, Superhuman, Plaid, Warby Parker

  5. #5

    Vivid yellow

    #f5e211

    73 sites · 2.8%

    Robinhood, Apollo, Rows, Stytch

  6. #6

    Red-orange

    #f08030

    61 sites · 2.3%

    PostHog, Ahrefs, Sunsama, LaunchDarkly

  7. #7

    Green

    #337047

    49 sites · 1.9%

    Granola, Buffer, Mutiny, Granola Notes

  8. #8

    Yellow

    #f4b223

    47 sites · 1.8%

    Brittany Chiang, Loewe, Jellyfish, Rivian

The next 24 families

Same method; smaller families.

  1. Sky blue

    #23a3dd

    45 sites · 1.7%

  2. Deep green

    #2b472e

    41 sites · 1.6%

  3. Vivid violet

    #6240e8

    39 sites · 1.5%

  4. Muted sky blue

    #1d6b87

    37 sites · 1.4%

  5. Deep blue

    #112baf

    36 sites · 1.4%

  6. Vivid green

    #2eaa4d

    36 sites · 1.4%

  7. Red

    #a92b2b

    34 sites · 1.3%

  8. Deep red

    #721c24

    33 sites · 1.2%

  9. Vivid pink

    #eb3986

    27 sites · 1%

  10. Yellow

    #ab8c52

    25 sites · 0.9%

  11. Teal

    #43c0b9

    23 sites · 0.9%

  12. Deep blue

    #030d26

    23 sites · 0.9%

  13. Teal

    #2dd4a8

    22 sites · 0.8%

  14. Vivid green

    #1ee576

    18 sites · 0.7%

  15. Red-orange

    #af5a3c

    17 sites · 0.6%

  16. Deep violet

    #4d0084

    15 sites · 0.6%

  17. Vivid violet

    #7e4bde

    12 sites · 0.5%

  18. Deep red

    #370808

    12 sites · 0.5%

  19. Violet

    #9f8cff

    11 sites · 0.4%

  20. Deep purple

    #450734

    11 sites · 0.4%

  21. Muted blue

    #b0c7fa

    11 sites · 0.4%

  22. Pale lime

    #c6f19d

    8 sites · 0.3%

  23. Pale yellow

    #f6c9a1

    8 sites · 0.3%

  24. Pink

    #eaa0cd

    7 sites · 0.3%

Monochrome is the default

48.9% of homepages (1,292) have no chromatic accent at all — black, white and greys, with colour left to imagery. 17.4% are flagged colourful.

across 2,642 homepages captured 21–24 Sep 2026

  • Chromatic accent51.1% (1,350 of 2,642 sites)
  • Monochrome (no accent)48.9% (1,292 of 2,642 sites)
  • Colourful palette17.4% (459 of 2,642 sites)

Background colours

Pure white #ffffff is the most common page background (37.5%). Off-whites (warm and cool) together account for 17.5%.

Background = the most-used colour in each homepage's palette, across 2,642 homepages captured 21–24 Sep 2026.

  • Pure white #ffffff37.5% (990 of 2,642 sites)
  • Near-black (not #000)15.9% (421 of 2,642 sites)
  • Pure black #00000012.4% (327 of 2,642 sites)
  • Dark or saturated colour9.8% (260 of 2,642 sites)
  • Cool or neutral off-white9.7% (257 of 2,642 sites)
  • Warm off-white (cream, paper)7.8% (207 of 2,642 sites)
  • Light tinted colour6.8% (180 of 2,642 sites)

Dark vs light by industry

Dark themes cluster in entertainment, developer tools, design & agency; they are rare in lifestyle and travel.

Share of dark-themed homepages per industry (industries with at least 30 sites), across 2,642 homepages captured 21–24 Sep 2026.