UI Discovery

UIDiscovery colours of 2026

The most-used accent colours across 2,647 homepages we captured 21–29 Sep 2026. Counted, not forecast — and not related to Pantone's Colour of the Year.

Top accent colours

1,395 homepages have a chromatic accent; we grouped them into 40 colour families. The eight largest cover 30.3% of all homepages.

Accent = the most saturated palette colour that stands off the background (≥ 0.05 OKLCh chroma). Families are OKLab clusters (ΔE ≤ 0.08, lightness at half weight); each swatch is the real captured colour nearest the family's centre. across 2,647 homepages captured 21–29 Sep 2026.

  1. #1

    Vivid red

    #ed3833

    269 sites · 10.2%

    Replit, PlanetScale, Zapier, Brex

  2. #2

    Blue

    #006ac6

    125 sites · 4.7%

    Mercury, Notion, Loom, Craft

  3. #3

    Vivid blue

    #0052f2

    98 sites · 3.7%

    Warp, Webflow, tldraw, Miro

  4. #4

    Deep blue

    #002b5c

    80 sites · 3%

    Lovable, Superhuman, Plaid, Warby Parker

  5. #5

    Vivid yellow

    #ffe030

    63 sites · 2.4%

    Gumroad, Robinhood, Granola Notes, Rows

  6. #6

    Red-orange

    #f08030

    61 sites · 2.3%

    PostHog, Ahrefs, Sunsama, Gorgias

  7. #7

    Yellow

    #f4b233

    55 sites · 2.1%

    Brittany Chiang, Loewe, Jellyfish, LaunchDarkly

  8. #8

    Deep green

    #154734

    52 sites · 2%

    Ghost, Wise, Gusto, Clay GTM

The next 24 families

Same method; smaller families.

  1. Sky blue

    #00a4e4

    46 sites · 1.7%

  2. Red

    #a92b2b

    44 sites · 1.7%

  3. Vivid violet

    #6240e8

    40 sites · 1.5%

  4. Deep blue

    #112baf

    40 sites · 1.5%

  5. Vivid green

    #2eaa4d

    40 sites · 1.5%

  6. Deep sky blue

    #005776

    39 sites · 1.5%

  7. Green

    #00703c

    36 sites · 1.4%

  8. Teal

    #00cccc

    30 sites · 1.1%

  9. Deep red

    #510000

    29 sites · 1.1%

  10. Teal

    #2c8177

    26 sites · 1%

  11. Vivid pink

    #de007b

    25 sites · 0.9%

  12. Yellow

    #b9965b

    23 sites · 0.9%

  13. Deep blue

    #010120

    22 sites · 0.8%

  14. Vivid green

    #03ef62

    16 sites · 0.6%

  15. Deep violet

    #4d0084

    16 sites · 0.6%

  16. Green

    #5ad38e

    15 sites · 0.6%

  17. Vivid violet

    #7e4bde

    14 sites · 0.5%

  18. Deep pink

    #6f0936

    12 sites · 0.5%

  19. Muted yellow

    #936f43

    12 sites · 0.5%

  20. Deep purple

    #3b0c2f

    11 sites · 0.4%

  21. Violet

    #9f8cff

    9 sites · 0.3%

  22. Muted blue

    #a4d4ff

    7 sites · 0.3%

  23. Violet

    #6a4d81

    6 sites · 0.2%

  24. Muted blue

    #6691ab

    6 sites · 0.2%

Monochrome is the default

47.3% of homepages (1,252) have no chromatic accent at all — black, white and greys, with colour left to imagery. 17.4% are flagged colourful.

across 2,647 homepages captured 21–29 Sep 2026

  • Chromatic accent52.7% (1,395 of 2,647 sites)
  • Monochrome (no accent)47.3% (1,252 of 2,647 sites)
  • Colourful palette17.4% (461 of 2,647 sites)

Background colours

Pure white #ffffff is the most common page background (44.8%). Off-whites (warm and cool) together account for 27.8%.

Background = the most-used colour in each homepage's palette, across 2,647 homepages captured 21–29 Sep 2026.

  • Pure white #ffffff44.8% (1,186 of 2,647 sites)
  • Cool or neutral off-white15.1% (399 of 2,647 sites)
  • Warm off-white (cream, paper)12.7% (335 of 2,647 sites)
  • Near-black (not #000)10.4% (275 of 2,647 sites)
  • Pure black #0000007.8% (207 of 2,647 sites)
  • Dark or saturated colour5.6% (147 of 2,647 sites)
  • Light tinted colour3.7% (98 of 2,647 sites)

Dark vs light by industry

Dark themes cluster in entertainment, developer tools, design & agency; they are rare in shopping and travel.

Share of dark-themed homepages per industry (industries with at least 30 sites), across 2,647 homepages captured 21–29 Sep 2026.