Plaid
WebsitesHelps all companies build fintech solutions by making it…
37 sections
Opening…
About this design
Written from the capture data for Plaid.
Plaid (plaid.com) is a website in the Finance category. Its homepage is captured as 8 sections, top to bottom: hero, features, statement, content, testimonials, content and footer. We also captured its pricing, product, customers, about, sign up and blog pages, plus 3 more. The hero leads with “Turn data into revolutionary financial products”.
The capture records a palette of #ffffff, #02294b, #595b5c, #3e3e3e, #232424 and #00172e. The largest share of captured homepage sections uses #ffffff as its CSS background. Suggested token roles are #ffffff for background and #00172e for text; check them against the screenshot. Headings are set in Plaid Sans, body copy in Cern.
Compared with the 162 other Finance sites in the library, Plaid sits with the 91% that stay light, and the group's most common heading face is Inter, where Plaid uses Plaid Sans. The average Finance homepage here has 8 sections; this one has 8.
Worth studying here: the hero, for the relationship between imagery, type and navigation, the features block, for how benefits are grouped and paced and the statement block, for large-type rhythm. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.
More references: browse all websites.
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Sections captured: Hero, Features, Statement, Content, Content, Testimonials, Content, Footer, Content, Content, Call to action, Pricing, Features, FAQ, Content, Features, Features, Features, Features, Features, Features, Content, Blog, Blog, Call to action, Statement, Stats, Content, Content, Content, FAQ, Content, Content, Content, FAQ, Content, FAQ