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Homepage structure trends 2026

Which sections real homepages are built from, in what order, and how long they run. Across 2,542 homepages captured 21–24 Sep 2026.

7

median sections

mean 7.1

38.6%

follow the hero with features

1.7%

show pricing on the homepage

6.3%

have an FAQ on the homepage

How common each section is

Features sections appear on 73.2% of homepages. Social proof is less common than you might think: testimonials 9%, logo clouds 13.2%.

Share of homepages with at least one section of each type (types verified against each section's own words), across 2,542 homepages captured 21–24 Sep 2026. Captured sections are capped in height, so very long pages are split into more bands.

Homepage length

The median homepage has 7 sections (mean 7.1).

Sections per homepage, across 2,542 homepages captured 21–24 Sep 2026.

  • 1–4 sections27.8% (707 of 2,542 homepages)
  • 5–8 sections38.6% (981 of 2,542 homepages)
  • 9–12 sections25.1% (639 of 2,542 homepages)
  • 13+ sections8.5% (215 of 2,542 homepages)

What comes after the hero

Features is the most common second section (38.6%).

Type of the section directly below the hero, across 1,486 homepages that open with a hero captured 21–24 Sep 2026.

  • Features38.6% (573 of 1,486 homepages)
  • Content27.8% (413 of 1,486 homepages)
  • Statement13.7% (204 of 1,486 homepages)
  • Showcase6.2% (92 of 1,486 homepages)
  • Logo cloud4.7% (70 of 1,486 homepages)
  • Call to action2.5% (37 of 1,486 homepages)

Pricing on the homepage

Only 1.7% of homepages show pricing — most keep it on a separate page.

across 2,542 homepages captured 21–24 Sep 2026

Browse by type: all sections · all trends