Homepage structure trends 2026
Which sections real homepages are built from, in what order, and how long they run. Across 2,567 homepages captured 21–29 Sep 2026.
7
median sections
mean 7.3
32.5%
follow the hero with features
1.9%
show pricing on the homepage
6.4%
have an FAQ on the homepage
How common each section is
Content sections appear on 74.8% of homepages. Social proof is less common than you might think: testimonials 11.3%, logo clouds 13.6%.
Share of homepages with at least one section of each type (types verified against each section's own words), across 2,567 homepages captured 21–29 Sep 2026. Captured sections are capped in height, so very long pages are split into more bands.
- Content74.8% (1,919 of 2,567 homepages)
- Features69.4% (1,781 of 2,567 homepages)
- Footer55.9% (1,434 of 2,567 homepages)
- Statement36.4% (935 of 2,567 homepages)
- Showcase29.6% (761 of 2,567 homepages)
- Call to action24.5% (628 of 2,567 homepages)
- Logo cloud13.6% (349 of 2,567 homepages)
- Testimonials11.3% (291 of 2,567 homepages)
- Blog9.5% (245 of 2,567 homepages)
- Stats7.6% (196 of 2,567 homepages)
- About6.8% (175 of 2,567 homepages)
- FAQ6.4% (164 of 2,567 homepages)
- How it works3.3% (85 of 2,567 homepages)
- Integrations2% (51 of 2,567 homepages)
- Pricing1.9% (50 of 2,567 homepages)
- Team1.5% (38 of 2,567 homepages)
Homepage length
The median homepage has 7 sections (mean 7.3).
Sections per homepage, across 2,567 homepages captured 21–29 Sep 2026.
- 1–4 sections23.7% (608 of 2,567 homepages)
- 5–8 sections41.8% (1,072 of 2,567 homepages)
- 9–12 sections25.7% (659 of 2,567 homepages)
- 13+ sections8.9% (228 of 2,567 homepages)
What comes after the hero
Features is the most common second section (32.5%).
Type of the section directly below the hero, across 1,519 homepages that open with a hero captured 21–29 Sep 2026.
- Features32.5% (494 of 1,519 homepages)
- Content29.2% (443 of 1,519 homepages)
- Statement16% (243 of 1,519 homepages)
- Showcase7.4% (112 of 1,519 homepages)
- Logo cloud4.9% (74 of 1,519 homepages)
- Call to action2.6% (39 of 1,519 homepages)
Browse by type: all sections · all trends