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# Build brief — an original pricing section in the taste of Intercom
> Reference: [screenshot](https://uidiscovery.com/media/captures/intercom/s-07.webp) (2200×1219, 1440px viewport @2x) · UIDiscovery: https://uidiscovery.com/sections/intercom-7 · source https://www.intercom.com
## Goal
Build an original pricing section for **[the user's brand]**. Its job: help the visitor pick a plan with minimal thinking.
## Originality rules
- Never reuse Intercom's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
## Layout
- Pattern: plan cards side by side, one highlighted, with a billing toggle if needed. About one full screen (798px at 1440), own light band #faf9f6; 2 image/graphics; 4 buttons (tabs, toggles or per-card actions).
- Content slots: Title + billing toggle; 2 plan cards: name, price, 4–6 features, action; Highlight one recommended plan; Small print (tax, trial).
- Reference headline (tone/length only — never reuse): “Transparent pricing”
- Responsive: stack columns below 768px keeping the order heading → body → action → visual; test at 390 / 768 / 1440px.
## Design tokens
- Colour: section background `#faf9f6`, text `#ffffff` (1.1:1), no chromatic accent (monochrome — invert for the primary button), surface `#000000`, muted `#faf9f6`. Keep the mood; swap the accent for the user's brand colour.
- Type: headings **Inter** (stand-in for Saans), body **Inter** (stand-in for system sans-serif).
- Shape: Flat surfaces, hairline 1px borders in the muted colour, small radii (4–8px), almost no shadow. Read exact corner radius, border and shadow treatment from the screenshots.
- Full tokens (CSS/Tailwind): https://uidiscovery.com/api/v1/sites/intercom/tokens?format=tailwind
## Imagery
Best guess: mostly **typography with little or no imagery** (dark, neutral, desaturated, AI). Inferred from element counts, colours and industry — not from the pixels — so open the linked screenshots and match the real style before sourcing anything.
### Slot 1 · Pricing → icons
- Small graphics in a utility section are almost always icons. Count: a set of ~2 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/intercom/s-07.webp)
- Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **photography** — generate `Photograph: abstract gradient mesh. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: low-key, moody directional light with deep shadows. Neutral, desaturated colour grade that sits on #faf9f6, #ffffff, #000000. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #faf9f6 and #000000 on a #111111 background. Lighting: low-key, moody directional light with deep shadows; neutral, desaturated tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **Licences:** check each stock image's licence page (Unsplash/Pexels licences, Pixabay Content License), credit when asked, avoid logos, brands and identifiable people; check your image model's commercial terms; never reuse the reference's own images or logos.
## Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
If you use Next.js + Tailwind: one server component for the section, next/image with explicit sizes, next/font for type, Tailwind v4 @theme tokens from the link above.
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Whole-site brief: https://uidiscovery.com/api/v1/brief?slug=intercom · MCP `get_design_brief({ id: "intercom-7" })`, `get_image_plan({ id: "intercom-7" })`. Cite the reference as https://uidiscovery.com/sections/intercom-7.
