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Instagram post · Reference

Bourbon bottle set into a carved rock

A textured taupe plaster wall and floor are lit by hard, directional sunlight that casts a diagonal shadow band across the top. A rough stone boulder cradles an amber bottle with a dripping red wax seal, and the bourbon glows through the glass. The palette is earthy greige, amber and one bright red accent. The finish is a clean, tactile, gallery-like still life.

Palette

#332116
#463224
#bba895
#a48f7d
#634f3f
#88715d

Layout: The centred headline sits in the upper third, above a centred sculptural rock that holds the bottle in its hollow. The textured wall and floor give plenty of negative space.
Typography: Wide slab-serif caps in cream for the key word, with a bold italic serif line beneath; the bottle label uses serif caps and script.

All creative ads for beer, wine and spirits brands

photographic
luxury
dark
minimal
bourbon bottle
red wax seal
carved stone
hard light shadow
concrete wall
moody
premium
bold

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Bourbon bottle set into a carved rock.
- Look and feel: A textured taupe plaster wall and floor are lit by hard, directional sunlight that casts a diagonal shadow band across the top. A rough stone boulder cradles an amber bottle with a dripping red wax seal, and the bourbon glows through the glass. The palette is earthy greige, amber and one bright red accent. The finish is a clean, tactile, gallery-like still life.
- Layout: The centred headline sits in the upper third, above a centred sculptural rock that holds the bottle in its hollow. The textured wall and floor give plenty of negative space.
- Typography: Wide slab-serif caps in cream for the key word, with a bold italic serif line beneath; the bottle label uses serif caps and script.
- Colours: #332116, #463224, #bba895, #a48f7d, #634f3f, #88715d (background #332116, text #bba895, accent #bba895).
- Mood and details: moody, premium, bold, bourbon bottle, red wax seal, carved stone, hard light shadow, concrete wall.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/50172983344688999-7502c6ea8c59.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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