Diverse hands in shirt-cuff letterforms raising beers in a toast

Reference found on Pinterest, saved by Pete Gray. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Diverse hands in shirt-cuff letterforms raising beers in a toast

A flat navy background with subtle grain texture. Cream shirt cuffs shaped like letters sweep in an arc, and hands in varied skin tones rise from them clinking golden lagers with foamy heads. The palette is limited to navy, cream, mustard and terracotta. The finish is a mid-century screen-print feel with a clever type-and-image idea.

Palette

#283556
#eee0af
#d7a846
#b77e4c
#8d6147
#60584d

Layout: The illustrated wordmark, made of cream shirt cuffs holding up beer glasses, arcs diagonally across the upper half. The large mustard headline is stacked at the bottom left, and a signature sits at the bottom right.
Typography: Condensed hand-drawn sans caps in mustard with a dark drop shadow; the brand name is formed from illustrated cuff shapes.

All creative ads for beer, wine and spirits brands, drink brands

illustrated
retro
typographic
flat
beer glasses
raised hands
toast
letterform sleeves
grain texture
friendly
celebratory
nostalgic

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1527 px (same shape as the reference).

Art direction to follow:
- The idea: Diverse hands in shirt-cuff letterforms raising beers in a toast.
- Look and feel: A flat navy background with subtle grain texture. Cream shirt cuffs shaped like letters sweep in an arc, and hands in varied skin tones rise from them clinking golden lagers with foamy heads. The palette is limited to navy, cream, mustard and terracotta. The finish is a mid-century screen-print feel with a clever type-and-image idea.
- Layout: The illustrated wordmark, made of cream shirt cuffs holding up beer glasses, arcs diagonally across the upper half. The large mustard headline is stacked at the bottom left, and a signature sits at the bottom right.
- Typography: Condensed hand-drawn sans caps in mustard with a dark drop shadow; the brand name is formed from illustrated cuff shapes.
- Colours: #283556, #eee0af, #d7a846, #b77e4c, #8d6147, #60584d (background #283556, text #eee0af, accent #d7a846).
- Mood and details: friendly, celebratory, nostalgic, beer glasses, raised hands, toast, letterform sleeves, grain texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/192951165280260650-fed91f55500c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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