Floating green-white sneaker with beer-filled translucent sole

Reference found on Pinterest, saved by Sabina van Koert. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Floating green-white sneaker with beer-filled translucent sole

Soft off-white studio backdrop with a gentle diagonal shadow plane giving depth. A photoreal 3D sneaker in green, white and grey with red lace accents floats mid-frame, its clear midsole filled with golden bubbly liquid and a pale blue outsole. Diffuse soft lighting with subtle drop shadow beneath the shoe. Clean, product-launch finish with a pun-driven headline carrying the concept.

Palette

#e7e6ea
#c2c3b9
#8c9f8c
#6c7369
#455544

Layout: Small brand wordmark top-centre, levitating sneaker at a slight angle in the upper-middle with a thin callout line to vertical side text, huge two-line headline centred below, and a divided co-brand lockup at the bottom centre. Generous white negative space.
Typography: Heavy, tight-kerned serif headline in black; small italic serif callout; logo lockups in brand serif and thin spaced sans caps.

All creative ads for beer, wine and spirits brands, shoe and sneaker brands, streetwear brands

3d
minimal
typographic
floating sneaker
translucent beer-filled sole
callout line
co-brand lockup
witty
fresh
premium

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Floating green-white sneaker with beer-filled translucent sole.
- Look and feel: Soft off-white studio backdrop with a gentle diagonal shadow plane giving depth. A photoreal 3D sneaker in green, white and grey with red lace accents floats mid-frame, its clear midsole filled with golden bubbly liquid and a pale blue outsole. Diffuse soft lighting with subtle drop shadow beneath the shoe. Clean, product-launch finish with a pun-driven headline carrying the concept.
- Layout: Small brand wordmark top-centre, levitating sneaker at a slight angle in the upper-middle with a thin callout line to vertical side text, huge two-line headline centred below, and a divided co-brand lockup at the bottom centre. Generous white negative space.
- Typography: Heavy, tight-kerned serif headline in black; small italic serif callout; logo lockups in brand serif and thin spaced sans caps.
- Colours: #e7e6ea, #c2c3b9, #8c9f8c, #6c7369, #455544 (background #e7e6ea, text #455544, accent #455544).
- Mood and details: witty, fresh, premium, floating sneaker, translucent beer-filled sole, callout line, co-brand lockup.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/344595809011619749-074759bc11f4.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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