Green and grey sneaker with a beer-filled translucent sole

Reference found on Pinterest, saved by .créa .créa. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Green and grey sneaker with a beer-filled translucent sole

A clean off-white to light grey studio gradient background holds a single product render. The sneaker in green, grey and white has red laces, and its translucent sole is filled with golden bubbly beer. Soft even lighting and a subtle floor shadow keep the focus on the shoe. A red star accent echoes the brand colours, for a crisp editorial finish.

Palette

#cdcdcd
#f6f6f6
#e1e1e1
#b5b5af
#999a78
#76736c

Layout: The layout is a centred stack: a small product name at the top, a huge three-line headline in the middle, and the sneaker below with a thin callout line pointing to the sole. Co-branded logos sit at the bottom, split by a vertical divider, with ample white negative space.
Typography: Heavy slab-serif display in black for the headline and product name; a small italic serif for the callout; brand wordmarks at the bottom.

All creative ads for beer, wine and spirits brands, shoe and sneaker brands, streetwear brands

minimal
3d
typographic
sneaker
beer-filled sole
red star
callout line
witty
premium
fresh

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Green and grey sneaker with a beer-filled translucent sole.
- Look and feel: A clean off-white to light grey studio gradient background holds a single product render. The sneaker in green, grey and white has red laces, and its translucent sole is filled with golden bubbly beer. Soft even lighting and a subtle floor shadow keep the focus on the shoe. A red star accent echoes the brand colours, for a crisp editorial finish.
- Layout: The layout is a centred stack: a small product name at the top, a huge three-line headline in the middle, and the sneaker below with a thin callout line pointing to the sole. Co-branded logos sit at the bottom, split by a vertical divider, with ample white negative space.
- Typography: Heavy slab-serif display in black for the headline and product name; a small italic serif for the callout; brand wordmarks at the bottom.
- Colours: #cdcdcd, #f6f6f6, #e1e1e1, #b5b5af, #999a78, #76736c (background #cdcdcd, text #76736c, accent #76736c).
- Mood and details: witty, premium, fresh, sneaker, beer-filled sole, red star, callout line.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/298574650310827632-7ef3f6997727.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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