Zookeeper peering into crocodile's jaws at a pint of stout

Reference found on Pinterest, saved by jaylenealexis. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Zookeeper peering into crocodile's jaws at a pint of stout

Plain aged beige paper background with a vintage lithographic print feel. A green textured crocodile lies with jaws propped wide, a tear in its eye, while a keeper in a teal uniform lifts its snout and stares, cap flying off, at a dark pint with a creamy head resting on its tongue. Comic mid-century illustration with loose brushwork, limited palette of red, green, teal, flesh and brown, and slightly worn paper texture.

Palette

#dec298
#8a8d6c
#c89168
#616947
#ce4f33
#4a4c38

Layout: Two-line bold headline across the top left, with the illustration occupying the lower two-thirds: a crocodile's gaping jaws spanning the width and a keeper bending in from the right. The small pint sits centred inside the mouth as the focal point, with generous plain background around it.
Typography: Heavy italic sans-serif in red, mixed case then caps for brand name; small artist signature script at bottom right.

All creative ads for beer, wine and spirits brands, drink brands

illustrated
retro
playful
crocodile
zookeeper
pint of stout
open jaws
humorous
nostalgic
whimsical

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1658 px (same shape as the reference).

Art direction to follow:
- The idea: Zookeeper peering into crocodile's jaws at a pint of stout.
- Look and feel: Plain aged beige paper background with a vintage lithographic print feel. A green textured crocodile lies with jaws propped wide, a tear in its eye, while a keeper in a teal uniform lifts its snout and stares, cap flying off, at a dark pint with a creamy head resting on its tongue. Comic mid-century illustration with loose brushwork, limited palette of red, green, teal, flesh and brown, and slightly worn paper texture.
- Layout: Two-line bold headline across the top left, with the illustration occupying the lower two-thirds: a crocodile's gaping jaws spanning the width and a keeper bending in from the right. The small pint sits centred inside the mouth as the focal point, with generous plain background around it.
- Typography: Heavy italic sans-serif in red, mixed case then caps for brand name; small artist signature script at bottom right.
- Colours: #dec298, #8a8d6c, #c89168, #616947, #ce4f33, #4a4c38 (background #dec298, text #4a4c38, accent #ce4f33).
- Mood and details: humorous, nostalgic, whimsical, crocodile, zookeeper, pint of stout, open jaws.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/422281213014513-651c1579208a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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