Basset hound resting its chin on a human hand as if it were its own

Reference found on Pinterest, saved by Irene O'Donnell Baker. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Basset hound resting its chin on a human hand as if it were its own

The backdrop is a flat warm beige that matches the dog's tan-and-white coat and the camel sweater sleeve, giving a tone-on-tone palette. A melancholy basset hound seems to rest its chin on a human hand that looks like its own, a visual pun on owners and dogs looking alike. The studio light is soft and even, with minimal shadows. The finish is clean, editorial and understated, and the copy is in French.

Palette

#c6b49b
#b99f83
#f5f0e9
#b37f58
#9f6b49
#e4cfbe

Layout: A brown label tab hangs at top centre above a centred logo and tagline, with small text in the top-left and top-right corners. The dog fills the lower two thirds, centred, with a hand coming in from the bottom to prop up its chin.
Typography: Rounded, friendly lowercase sans wordmark in brown; small light sans tagline; tiny sans caps in a label tab

All creative ads for pet food and pet care brands, pharma companies

photographic
minimal
basset hound
human hand on chin
sweater cuff
monochrome backdrop
label tab
witty
wistful
calm

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1408 px (same shape as the reference).

Art direction to follow:
- The idea: Basset hound resting its chin on a human hand as if it were its own.
- Look and feel: The backdrop is a flat warm beige that matches the dog's tan-and-white coat and the camel sweater sleeve, giving a tone-on-tone palette. A melancholy basset hound seems to rest its chin on a human hand that looks like its own, a visual pun on owners and dogs looking alike. The studio light is soft and even, with minimal shadows. The finish is clean, editorial and understated, and the copy is in French.
- Layout: A brown label tab hangs at top centre above a centred logo and tagline, with small text in the top-left and top-right corners. The dog fills the lower two thirds, centred, with a hand coming in from the bottom to prop up its chin.
- Typography: Rounded, friendly lowercase sans wordmark in brown; small light sans tagline; tiny sans caps in a label tab
- Colours: #c6b49b, #b99f83, #f5f0e9, #b37f58, #9f6b49, #e4cfbe (background #c6b49b, text #9f6b49, accent #b37f58).
- Mood and details: witty, wistful, calm, basset hound, human hand on chin, sweater cuff, monochrome backdrop, label tab.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/40743571624788715-6eabee55ffd4.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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