Guilty golden retriever puppy beside a ripped cushion

Reference found on Pinterest, saved by Sneha Prasad. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Guilty golden retriever puppy beside a ripped cushion

Soft natural daylight on a teal corduroy sofa, a dusty-blue rug and a light wood floor. A golden retriever puppy with a guilty look is the focal point. The deflated white cushion and tufts of stuffing lead the eye across the rug. The finish is realistic and editorial, with muted cool tones, and the humour comes from the visual itself. Pink-orange blob stickers sit in two corners.

Palette

#687c8c
#14181f
#545d65
#95989b
#b6bcbf
#222a31

Layout: High-angle living-room photo with the puppy on a teal sofa at upper left and the torn cushion at centre; a small product name and large price sit right of centre, with the tagline and logo along the bottom right.
Typography: Clean humanist sans; bold caps for the product name, a large bold price numeral and a light sentence-case tagline in white.

All creative ads for furniture stores, home decor brands, pet food and pet care brands

photographic
minimal
puppy
torn cushion
stuffing tufts
sofa
rug
witty
warm
playful

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Guilty golden retriever puppy beside a ripped cushion.
- Look and feel: Soft natural daylight on a teal corduroy sofa, a dusty-blue rug and a light wood floor. A golden retriever puppy with a guilty look is the focal point. The deflated white cushion and tufts of stuffing lead the eye across the rug. The finish is realistic and editorial, with muted cool tones, and the humour comes from the visual itself. Pink-orange blob stickers sit in two corners.
- Layout: High-angle living-room photo with the puppy on a teal sofa at upper left and the torn cushion at centre; a small product name and large price sit right of centre, with the tagline and logo along the bottom right.
- Typography: Clean humanist sans; bold caps for the product name, a large bold price numeral and a light sentence-case tagline in white.
- Colours: #687c8c, #14181f, #545d65, #95989b, #b6bcbf, #222a31 (background #545d65, text #b6bcbf, accent #b6bcbf).
- Mood and details: witty, warm, playful, puppy, torn cushion, stuffing tufts, sofa, rug.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2885187257186560-798b4528b931.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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