Reference found on Pinterest, saved by Kelly Yong. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Valentine's Day · Instagram post · Reference

White upholstered dining chair in profile

The background is a soft, seamless white-to-light-grey studio sweep with gentle diffused lighting. The hero is a lone white slipcovered chair with natural wood legs, and it stands for a pun about being single. The palette is almost entirely white and grey, with a small primary-colour logo as the only accent. The finish is a clean catalogue photograph, and the humour comes from the copy paired with a very restrained visual.

Palette

#fcfcfd
#dddcdf
#b8b7b5
#aaa8a3

Layout: The chair sits in profile on the left and is cropped at the bottom edge. The logo, headline and product/price block are stacked left-aligned in the right half, with generous white negative space around them.
Typography: Grey humanist sans for the headline in sentence case; bold sans for the product name, a light sans subline, and a large bold price with a superscript currency sign.

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minimal
photographic
single chair
white backdrop
negative space
witty
clean
understated

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Design an original Valentine's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: White upholstered dining chair in profile.
- Look and feel: The background is a soft, seamless white-to-light-grey studio sweep with gentle diffused lighting. The hero is a lone white slipcovered chair with natural wood legs, and it stands for a pun about being single. The palette is almost entirely white and grey, with a small primary-colour logo as the only accent. The finish is a clean catalogue photograph, and the humour comes from the copy paired with a very restrained visual.
- Layout: The chair sits in profile on the left and is cropped at the bottom edge. The logo, headline and product/price block are stacked left-aligned in the right half, with generous white negative space around them.
- Typography: Grey humanist sans for the headline in sentence case; bold sans for the product name, a light sans subline, and a large bold price with a superscript currency sign.
- Colours: #fcfcfd, #dddcdf, #b8b7b5, #aaa8a3 (background #dddcdf, text #aaa8a3, accent #aaa8a3).
- Mood and details: witty, clean, understated, single chair, white backdrop, negative space.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/95912667061077392-338392bfc55c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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