Tabby cat looking up with a trail of hand-lettered purr text flowing from its tail

Reference found on Pinterest, saved by lalalalalalala Lala. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Tabby cat looking up with a trail of hand-lettered purr text flowing from its tail

Overhead shot of a grey tabby cat on a parquet floor tinted fully in the brand's magenta-purple. The cat's raised tail flows into a winding ribbon of white hand-lettered text representing its purr, which grows into a big word cloud at the top. Even soft lighting, monochrome purple palette with white lettering as the only contrast. The product bag sits in the bottom-left corner as a sign-off.

Palette

#7e3e61
#984984
#b160a8
#f8f3f7
#bd92b4
#dcc4d7

Layout: Top-down photo of a cat at lower right looking up; a large cloud of white hand-lettered words spirals from its tail and fills the upper half. Product bag cropped at bottom left with tagline in white bold sans beside it.
Typography: Quirky hand-drawn white display lettering in chunky caps with dotted outlines and repeated R's; condensed bold sans caps for the tagline.

All creative ads for pet food and pet care brands

photographic
typographic
playful
bright
tabby cat
hand-lettered purr text
curving word trail
parquet floor
product bag
affectionate
witty
warm

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1475 px (same shape as the reference).

Art direction to follow:
- The idea: Tabby cat looking up with a trail of hand-lettered purr text flowing from its tail.
- Look and feel: Overhead shot of a grey tabby cat on a parquet floor tinted fully in the brand's magenta-purple. The cat's raised tail flows into a winding ribbon of white hand-lettered text representing its purr, which grows into a big word cloud at the top. Even soft lighting, monochrome purple palette with white lettering as the only contrast. The product bag sits in the bottom-left corner as a sign-off.
- Layout: Top-down photo of a cat at lower right looking up; a large cloud of white hand-lettered words spirals from its tail and fills the upper half. Product bag cropped at bottom left with tagline in white bold sans beside it.
- Typography: Quirky hand-drawn white display lettering in chunky caps with dotted outlines and repeated R's; condensed bold sans caps for the tagline.
- Colours: #7e3e61, #984984, #b160a8, #f8f3f7, #bd92b4, #dcc4d7 (background #7e3e61, text #f8f3f7, accent #b160a8).
- Mood and details: affectionate, witty, warm, tabby cat, hand-lettered purr text, curving word trail, parquet floor, product bag.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2955556001537458-390a5c390b3f.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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