Red velvet couch with the headline scratched into it and a cat lying on the rug

Reference found on Pinterest, saved by Samuel Gutierrez. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Red velvet couch with the headline scratched into it and a cat lying on the rug

Moody living-room photograph shot from a high angle: burgundy velvet sofa against a grey-blue wall, beige shag rug, striped cushions tossed on the floor. White fluffy stuffing bursts through gashes that spell the message, with tufts scattered around. A tortoiseshell cat sprawls innocently at center as the focal punchline. Natural soft interior light, realistic print-ad finish.

Palette

#958b82
#736763
#b9afa4
#5d2629
#554a46
#3f1a1d

Layout: Top half is dominated by the couch with the headline torn into its cushions; the cat lies centered on the rug below amid stuffing. Body copy and URL sit right-aligned bottom, logo on a cardboard strip bottom-right.
Typography: Headline formed by white stuffing showing through claw-torn scratches in hand-cut caps; body in clean humanist sans with orange URL.

All creative ads for pet food and pet care brands, online stores

photographic
scratched couch lettering
stuffing tufts
cat on rug
cushions
cardboard label
humorous
mischievous
witty

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1449 px (same shape as the reference).

Art direction to follow:
- The idea: Red velvet couch with the headline scratched into it and a cat lying on the rug.
- Look and feel: Moody living-room photograph shot from a high angle: burgundy velvet sofa against a grey-blue wall, beige shag rug, striped cushions tossed on the floor. White fluffy stuffing bursts through gashes that spell the message, with tufts scattered around. A tortoiseshell cat sprawls innocently at center as the focal punchline. Natural soft interior light, realistic print-ad finish.
- Layout: Top half is dominated by the couch with the headline torn into its cushions; the cat lies centered on the rug below amid stuffing. Body copy and URL sit right-aligned bottom, logo on a cardboard strip bottom-right.
- Typography: Headline formed by white stuffing showing through claw-torn scratches in hand-cut caps; body in clean humanist sans with orange URL.
- Colours: #958b82, #736763, #b9afa4, #5d2629, #554a46, #3f1a1d (background #554a46, text #b9afa4, accent #5d2629).
- Mood and details: humorous, mischievous, witty, scratched couch lettering, stuffing tufts, cat on rug, cushions, cardboard label.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/13862711350323238-f04a471e60b6.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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