Gym & Fitness Website Design Examples

54 real sites · 1,229 sections

There are 54 gym & fitness website designs here — live sites that are gyms, trainers or fitness products, including Oura, Whoop, Gymshark, Peloton and Equinox — cut into 1,229 sections. 85% use a light theme and 15% a dark one; the most common headline fonts are Headfont (3), Proxima nova (2) and Graphik (2). 32 of 54 open with a hero, 3 show pricing on the homepage and 9 carry testimonials.

At a glance

Sites: 54
Sections captured: 1,229
Light / dark: 85% light · 15% dark
Top heading fonts: Headfont (3), Proxima nova (2) and Graphik (2)
Accent colours: neutral 19blue 13red 11
Most common sections: features (48), hero (32), statement (25) and call to action (24)
Top industries: Health & Fitness (45), Shopping (3) and Food & Drink (2)
Award winners: 1 of 54

What makes a good gym & fitness website design

Gym and fitness brands sell transformation and community: energetic photography and video, classes or programmes, coaches, results and membership pricing or a free trial.

What these 54 gym & fitness websites have in common

Measured from the captures, not opinion — use it to plan a gym & fitness website against what already works.

Sections they use

48 include features, 32 include hero, 25 include statement and 24 include call to action. 10 answer objections with an FAQ and 24 (44%) close with a dedicated call to action. Read top to bottom, the most common running order is hero → features → footer → call to action → pricing. Compare them side by side: features section examples, hero section examples, statement section examples.

Type and colour

Light layouts lead (85% vs 15% dark). Headlines are most often set in Headfont (3), Proxima nova (2) and Graphik (2). The most common accent hues are neutral (19), blue (13) and red (11). Every example lists its exact fonts and hex palette on its page.

Page length

The average homepage here is about 6,537px tall at desktop width — roughly 7 screens of scrolling, with Whoop the longest at 11,000px. Open any site to scroll the full-page capture and see where each section falls.

54 gym & fitness website designs worth studying

Future — “Work with an expert fitness coach and get custom workout plans for weight loss and strength training.” 40 sections, headlines in Season Mix, light theme, palette #ffffff and #010703; the homepage runs hero → call to action → features → statement.
Orangetheory — “Join the Best Group Fitness Classes with Orangetheory Canada — Workout Classes Designed to Give a Full Body Workout in a Supportive Environment. Try Us for Free Today!” 40 sections, headlines in PPRight Grotesk, light theme, palette #f4eddf and #0a0a0a.
Anytime Fitness — “Our gyms and coaches support you in a way no one else can with the best fitness and holistic help inside the gym – and out.” 32 sections, headlines in F 37 Moon, light theme, palette #ffffff and #6e38d5; the homepage runs call to action → features → footer.
24 Hour Fitness — “24 Hour Fitness is the perfect gym for people who want it all: the best fitness classes, premium gym amenities and much more. Try a 24 Hour Fitness…” 7 sections, light theme, palette #ffffff and #0039ff.
Gold's Gym — “Premier strength training & bodybuilding Gym offering group classes, free weights, and expert trainers. Find a location near you!” 6 sections, headlines in Acumin Pro Extra Condensed, light theme, palette #ffffff and #ffd600; the homepage runs features → showcase → features → blog.
CrossFit — “CrossFit offers a results-based, community-driven approach that helps you build fitness and improve your health. Learn more about CrossFit here!” 26 sections, headlines in PFDIN, light theme, palette #ffffff and #1a1a1a; the homepage runs statement → features → statement → features.

How to use these references for a gym & fitness website

Lead with motion — real members training — then classes, coaches and membership options. A free-trial or first-class offer lowers the barrier to walking in. Start with Oura, Whoop and Gymshark, open each site at full size and compare their features and hero sections; every reference carries its palette, fonts and a build prompt you can paste into your editor.