CRM & Sales Website Design Examples

19 real sites · 768 sections

There are 19 CRM & sales website designs here — live sites that are CRM or sales tools, including Attio, Klaviyo, Unbounce, Mutiny and Common Room — cut into 768 sections. 84% use a light theme and 16% a dark one; the most common headline fonts are Haffer (2), Inter Display (1) and Klaviyo Degular (1). 13 of 19 open with a hero, 8 show pricing on the homepage and 10 carry testimonials.

At a glance

Sites: 19
Sections captured: 768
Light / dark: 84% light · 16% dark
Top heading fonts: Haffer (2), Inter Display (1) and Klaviyo Degular (1)
Accent colours: neutral 6red 4green 4
Most common sections: features (18), call to action (14), hero (13) and statement (12)
Top industries: Marketing (9), AI (4) and Productivity (3)
Award winners: 1 of 19

What makes a good CRM & sales website design

CRM and sales tools sell pipeline: product screens of deals and contacts, automation and data enrichment, integrations and proof from sales teams like the visitor's.

What these 19 CRM & sales websites have in common

Measured from the captures, not opinion — use it to plan a CRM & sales website against what already works.

Sections they use

18 include features, 14 include call to action, 13 include hero and 12 include statement. 11 answer objections with an FAQ and 14 (74%) close with a dedicated call to action. Read top to bottom, the most common running order is hero → features → showcase → call to action → statement. Compare them side by side: features section examples, call to action section examples, hero section examples.

Type and colour

Light layouts lead (84% vs 16% dark). Headlines are most often set in Haffer (2), Inter Display (1) and Klaviyo Degular (1). The most common accent hues are neutral (6), red (4) and green (4). Every example lists its exact fonts and hex palette on its page.

Page length

The average homepage here is about 8,741px tall at desktop width — roughly 10 screens of scrolling, with Attio the longest at 11,000px. Open any site to scroll the full-page capture and see where each section falls.

19 CRM & sales website designs worth studying

Hubspot — “HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.” 47 sections, headlines in Hub Spot Sans, light theme, palette #1f1f1f and #ffffff; the homepage runs hero → features → integrations → testimonials.
Pipedrive — “Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business with our sales CRM. Sign up for a 14-day free trial.” 61 sections, headlines in Haffer, light theme, palette #ffffff and #192435; the homepage runs hero → features → testimonials → features.
Folk — “folk is a simple, integrated, and proactive CRM. We do the busy work for you, so you can focus on growing your business. Multi-channel data in one place,…” 59 sections, headlines in Uxumgrotesque, light theme, palette #030200 and #ffffff; the homepage runs hero → features → testimonials → call to action.
Operate — “Not Yet Another Sales Tool™. Operate is a precision-built tool designed to cut through the noise. Smart defaults 🎯, fast workflows ⚡, zero fluff 🚫.” 15 sections, headlines in Denim, light theme, palette #e0e0e0 and #dedede.
Mutiny — “Be the one buyers remember. Join the frontier of how the best enterprise sales teams operate.” 37 sections, headlines in Reckless Condensed S TRIAL, light theme, palette #ffffff and #000000; the homepage runs hero → logo cloud → features → call to action.
Common Room — “We identify the buyer first. Outreaching, coaching, forecasting and everything in-between runs on complete buyer intelligence your team trusts and relies on.” 54 sections, headlines in Suisse Intl, light theme, palette #ffffff and #2d2d2d; the homepage runs call to action → features → footer.

How to use these references for a CRM & sales website

Show pipeline and contact views with realistic data, quantify time saved or revenue gained, and let visitors start free or book a demo. Start with Attio, Klaviyo and Unbounce, open each site at full size and compare their features and call to action sections; every reference carries its palette, fonts and a build prompt you can paste into your editor.