Preview the prompt +
# Build brief — an original marketing website in the taste of StockX
> Reference: https://stockx.com · UIDiscovery: https://uidiscovery.com/sites/stockx · captured 2026-09-22 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/stockx/full.webp) · [scroll video](https://uidiscovery.com/media/captures/stockx/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as StockX — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as StockX: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse StockX's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- StockX (stockx.com): Shopping marketing website, dark, minimal.
- 19 sections: Content → Logo cloud → Features → Showcase → Features → Showcase → Features → Logo cloud → Features → Content → Footer.
- Spacing: short, dense bands (median section ≈288px).
- Type: one family (Suisse Intl). Imagery: mostly photography, some typography with little or no imagery.
## 4. Page structure (top to bottom)
### 1. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (288px at 1440), own light band #ffffff; 18 image elements (photo collage/gallery + small graphics); 7 buttons (tabs, toggles or per-card actions).
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “Recommended For You”
- [Screenshot](https://uidiscovery.com/media/captures/stockx/s-01.webp) · imagery: slot 1
### 2. Logo cloud — borrow trust from recognisable customers or partners.
- Layout: a single row or wall of monochrome marks with a one-line lead-in. Compact band (213px at 1440), own light band #ffffff; 6 images/icons (a set of cards or a small gallery); one primary button.
- Slots: One-line lead-in (e.g. “Trusted by…”); 6–10 monochrome customer/partner marks (your own, with permission).
- Topic (tone/length only — never reuse): “Popular Brands”
- [Screenshot](https://uidiscovery.com/media/captures/stockx/s-02.webp)
### 3. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (288px at 1440), own light band #ffffff; 20 image elements (photo collage/gallery + small graphics); 7 buttons (tabs, toggles or per-card actions).
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Trending Sneakers”
- [Screenshot](https://uidiscovery.com/media/captures/stockx/s-03.webp) · imagery: slot 2
### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (288px at 1440), own light band #ffffff; 20 image elements (photo collage/gallery + small graphics); 7 buttons (tabs, toggles or per-card actions).
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Featured Apparel”
- [Screenshot](https://uidiscovery.com/media/captures/stockx/s-04.webp) · imagery: slot 3
### 5. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (288px at 1440), own light band #ffffff; 14 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “Xpress Shipping Available”
- [Screenshot](https://uidiscovery.com/media/captures/stockx/s-05.webp)
### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (203px at 1440), own light band #ffffff; 5 images/icons (a set of cards or a small gallery); 5 text links instead of buttons.
- Slots: Section title (~3 words, like the reference); 5 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “StockX Staff Picks”
- [Screenshot](https://uidiscovery.com/media/captures/stockx/s-06.webp) · imagery: slot 4
### 7. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. Compact band (288px at 1440), own light band #ffffff; 19 image elements (photo collage/gallery + small graphics); 7 buttons (tabs, toggles or per-card actions).
- Slots: Heading (~4 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “Most Popular Around You”
- [Screenshot](https://uidiscovery.com/media/captures/stockx/s-07.webp) · imagery: slot 5
### 8. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (288px at 1440), own light band #ffffff; 20 image elements (photo collage/gallery + small graphics); 7 buttons (tabs, toggles or per-card actions).
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Featured Accessories”
- [Screenshot](https://uidiscovery.com/media/captures/stockx/s-08.webp) · imagery: slot 6
### 9. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (203px at 1440), own light band #ffffff; 5 images/icons (a set of cards or a small gallery); 5 text links instead of buttons.
- Slots: Section title (~3 words, like the reference); 5 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Seasonal Favorites”
- [Screenshot](https://uidiscovery.com/media/captures/stockx/s-09.webp) · imagery: slot 7
### 10. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (288px at 1440), own light band #ffffff; 19 image elements (photo collage/gallery + small graphics); 7 buttons (tabs, toggles or per-card actions).
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “New to StockX”
- [Screenshot](https://uidiscovery.com/media/captures/stockx/s-10.webp) · imagery: slot 8
### 11. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (315px at 1440), own light band #ffffff; 13 images/icons (a set of cards or a small gallery); 6 buttons (tabs, toggles or per-card actions).
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Release Calendar”
- [Screenshot](https://uidiscovery.com/media/captures/stockx/s-11.webp)
### 12. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. Compact band (356px at 1440), own light band #ffffff; 21 image elements (photo collage/gallery + small graphics); 21 buttons (tabs, toggles or per-card actions).
- Slots: Heading (~4 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “As Seen On Instagram”
- [Screenshot](https://uidiscovery.com/media/captures/stockx/s-12.webp)
### 13. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. Compact band (288px at 1440), own light band #ffffff; 14 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); One primary action.
- Topic (tone/length only — never reuse): “Most Popular Shoes”
- [Screenshot](https://uidiscovery.com/media/captures/stockx/s-13.webp)
### 14. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (288px at 1440), own light band #ffffff; 14 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “Picks For Her”
- [Screenshot](https://uidiscovery.com/media/captures/stockx/s-14.webp)
### 15. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (288px at 1440), own light band #ffffff; 19 image elements (photo collage/gallery + small graphics); 7 buttons (tabs, toggles or per-card actions).
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Trending Trading Cards”
- [Screenshot](https://uidiscovery.com/media/captures/stockx/s-15.webp)
### 16. Logo cloud — borrow trust from recognisable customers or partners.
- Layout: a single row or wall of monochrome marks with a one-line lead-in. Compact band (203px at 1440), own light band #ffffff; 5 images/icons (a set of cards or a small gallery); 5 text links instead of buttons.
- Slots: One-line lead-in (e.g. “Trusted by…”); 6–10 monochrome customer/partner marks (your own, with permission).
- Topic (tone/length only — never reuse): “Browse More Brands”
- [Screenshot](https://uidiscovery.com/media/captures/stockx/s-16.webp)
…and 3 more at https://uidiscovery.com/sites/stockx.
Inner pages also captured (Product, Blog, Contact): https://uidiscovery.com/sites/stockx?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#242424` | page background | — |
| foreground | `#ffffff` | body text, headings | 15.5:1 |
| accent | `#ffffff` | none captured — monochrome. Primary buttons invert (foreground fill, background text); add your brand colour only for small highlights | — |
| surface | `#0f0f0f` | cards, inputs, alternate bands | text on it 19.2:1 |
| muted | `#5f5f5f` | secondary text, borders | 2.4:1 — borders / large text only |
Captured palette: `#242424` `#5f5f5f` `#ffffff` `#ededed` `#0f0f0f`. Section bands top→bottom: `#ffffff` → `#ededed`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, neutral, desaturated) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #242424;
--foreground: #ffffff;
--accent: #ffffff;
--surface: #0f0f0f;
--muted: #5f5f5f;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Inter** (Google Fonts) — reference uses Suisse Intl. “Suisse Intl” is a licensed face — use Inter (or Hanken Grotesk) as the free stand-in, or license the original.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈288px tall at 1440 (median; range 203–560px, captures cap at 1700px) — short, dense bands. Start with 64–80px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 1 time down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Flat surfaces, hairline 1px borders in the muted colour, small radii (4–8px), almost no shadow. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.
## 6. Imagery plan
Measured from 13 section screenshots: mostly **photography**, some typography with little or no imagery (dark, neutral, desaturated, Shopping). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Content → photography
- Photography, seen in the capture (clothing, footwear, shoes). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/stockx/s-01.webp)
- **Stock** — “product flat lay neutral background dark”: [Unsplash](https://unsplash.com/s/photos/product-flat-lay-neutral-background-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/product%20flat%20lay%20neutral%20background%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/product%20flat%20lay%20neutral%20background%20dark/?orientation=vertical)
- **Generate** — `Photograph: product flat lay neutral background. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Neutral, desaturated colour grade that sits on #ffffff, #0f0f0f. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 2 · 3. Features → photography
- Photography, seen in the capture (clothing, footwear, shoes). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/stockx/s-03.webp)
- **Stock** — “hands opening package dark”: [Unsplash](https://unsplash.com/s/photos/hands-opening-package-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/hands%20opening%20package%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/hands%20opening%20package%20dark/?orientation=horizontal)
- **Generate** — `Photograph: hands opening package. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Neutral, desaturated colour grade that sits on #ffffff, #0f0f0f. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 4. Features → photography
- Shopping references lean on photography. Count: a collage of several photos with one consistent colour grade. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/stockx/s-04.webp)
- **Stock** — “product flat lay neutral background close up dark”: [Unsplash](https://unsplash.com/s/photos/product-flat-lay-neutral-background-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/product%20flat%20lay%20neutral%20background%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/product%20flat%20lay%20neutral%20background%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: product flat lay neutral background close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Neutral, desaturated colour grade that sits on #ffffff, #0f0f0f. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 4 · 6. Features → photography
- Photography, seen in the capture (container, luggage, backpack). (measured from the screenshot) Count: a set of ~5 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/stockx/s-06.webp)
- **Stock** — “hands opening package close up dark”: [Unsplash](https://unsplash.com/s/photos/hands-opening-package-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/hands%20opening%20package%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/hands%20opening%20package%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: hands opening package close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Neutral, desaturated colour grade that sits on #ffffff, #0f0f0f. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 5 · 7. Showcase → photography
- Photography, seen in the capture (clothing, footwear, shoes). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/stockx/s-07.webp)
- **Stock** — “product flat lay neutral background wide shot dark”: [Unsplash](https://unsplash.com/s/photos/product-flat-lay-neutral-background-wide-shot-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/product%20flat%20lay%20neutral%20background%20wide%20shot%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/product%20flat%20lay%20neutral%20background%20wide%20shot%20dark/?orientation=horizontal)
- **Generate** — `Photograph: product flat lay neutral background wide shot. Composition: centred subject with even space around it. Lighting: low-key, moody directional light with deep shadows. Neutral, desaturated colour grade that sits on #ffffff, #0f0f0f. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 6 · 8. Features → photography
- Photography, seen in the capture (dial, timepiece, watch). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/stockx/s-08.webp)
- **Stock** — “minimal store display wide shot dark”: [Unsplash](https://unsplash.com/s/photos/minimal-store-display-wide-shot-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/minimal%20store%20display%20wide%20shot%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/minimal%20store%20display%20wide%20shot%20dark/?orientation=horizontal)
- **Generate** — `Photograph: minimal store display wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Neutral, desaturated colour grade that sits on #ffffff, #0f0f0f. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 7 · 9. Features → photography
- Photography, seen in the capture (optical equipment, sunglasses, people). (measured from the screenshot) Count: a set of ~5 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/stockx/s-09.webp)
- **Stock** — “hands opening package wide shot dark”: [Unsplash](https://unsplash.com/s/photos/hands-opening-package-wide-shot-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/hands%20opening%20package%20wide%20shot%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/hands%20opening%20package%20wide%20shot%20dark/?orientation=horizontal)
- **Generate** — `Photograph: hands opening package wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Neutral, desaturated colour grade that sits on #ffffff, #0f0f0f. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 8 · 10. Features → photography
- Photography, seen in the capture (clothing, footwear, shoes). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/stockx/s-10.webp)
- **Stock** — “product flat lay neutral background wide shot dark”: [Unsplash](https://unsplash.com/s/photos/product-flat-lay-neutral-background-wide-shot-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/product%20flat%20lay%20neutral%20background%20wide%20shot%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/product%20flat%20lay%20neutral%20background%20wide%20shot%20dark/?orientation=horizontal)
- **Generate** — `Photograph: product flat lay neutral background wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Neutral, desaturated colour grade that sits on #ffffff, #0f0f0f. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **Logos** — 2. Logo cloud, 16. Logo cloud: Never generate or stock-source logos. Use your real customers'/partners' marks with permission (monochrome, equal height), or neutral wordmark placeholders until you have them. Integration icons: each tool's official brand kit (Simple Icons is a quick start; trademarks still apply).
- **No imagery (type-led)** — 5. Features, 13. Showcase, 14. Features: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #5f5f5f and #0f0f0f on a #242424 background. Lighting: low-key, moody directional light with deep shadows; neutral, desaturated tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract dark gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: product flat lay neutral background, friendly simplified shapes, limited palette of #ffffff, #0f0f0f plus one soft neutral, plenty of empty background, consistent line weight, neutral, desaturated mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“shopping flat illustration” on Unsplash](https://unsplash.com/s/photos/shopping-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/stockx/tokens · kit https://uidiscovery.com/api/v1/sites/stockx/kit · MCP `get_design_brief({ slug: "stockx" })`, `get_image_plan({ slug: "stockx" })`. Cite the reference as https://uidiscovery.com/sites/stockx.
