Travel Website Call to Action Section Examples

72 real call to action sections from 45 travel websites

There are 72 call to action sections here, cut from 45 live travel websites such as Hopper, Kayak and Plum Guide. 37% of the travel sites in the library have a call to action section, higher than the 32% across all websites. 98% of them are light-themed and the most common headline fonts are Montserrat (2), Inter (2) and Open Sans (2).

At a glance

Call to action sections: 72
Sites: 45 of 123 travel sites (37%)
Library-wide: 32% of all websites have one
Per site: 1.6 on average
Light / dark: 98% light · 2% dark
Top heading fonts: Montserrat (2), Inter (2) and Open Sans (2)
Accent colours: neutral 13blue 13red 6
Leading sites: Hopper, Kayak and Plum Guide

What makes a good call to action section on a travel website

A closing call to action repeats the promise from the hero, adds one reason to act now, and offers a single button. Travel sites open with a search or destination hero, then sell with imagery, itineraries and reviews. Compare these examples with call to action sections from every industry, or see the full homepages on the travel website templates page.

What these 72 call to action sections have in common

On average each one carries 5.0 images or icons, 0.9 buttons and 2.5 links, plus 0.8 form fields. 11% sit on a dark background, and 13% are taller than half their width — most are compact bands rather than full screens. Headlines range from “Interested in a career at KAYAK?” (Kayak), “Download the app now.” (Hostelworld) to “The best airport & city center locations” (Ufodrive).

7 call to action sections worth studying

Hopper — “Get deal alerts on the app”: Join 120 million travelers in planning your next trip. Available on iOS and Android. Scan to download 4.8 Rating 4.6 Rating (0 buttons, 18 images, background #ffffff).
Plum Guide: Get weekly travel inspiration, exclusive offers, and early access to our newest homes. By submitting this form, you agree to our Terms and Privacy Policy Email… (1 buttons, 4 images, background #f9f6f2).
Wanderlog — “One app for all your travel planning needs”: Create detailed itineraries, explore user-shared guides, and manage your bookings seamlessly — all in one place. Start planning Get the app (4 buttons, 8 images, background #ffffff).
Going — “The Going app makes your travel dreams a reality”: Whether you're planning your next trip or hunting for amazing deals, Going has you covered. Sign up today and start traveling for less! Join for free (1 buttons, 2 images, background #fffef0).
Flighty — “Import your flights in seconds”: You can magically (read: extremely quickly) make your flights appear on Flighty from your calendar, TripIt, or your email. Get up & running with Flighty faster… (0 buttons, 16 images, background #05010d).
Intrepid Travel: Subscribe to save CAD $150 on your next trip^ We’ll email your promo code along with adventure, inspiration, deals and more. ^Terms and conditions apply. First… (1 buttons, 2 images, background #ffffff).
Booking.com — “Offers”: Promotions, deals, and special offers for you Late Escape Deal Get away for less with Late Escape Deals. Book by Jan 7, 2027 for stays between… (0 buttons, 2 images, background #ffffff).

How to use these call to action references

Compare how the closing CTA restates the hero promise and whether it offers one action or two. For a travel brand, note how search or destinations lead and how imagery sells before price. Start with Hopper, Kayak and Plum Guide, click a section to open it at full size and copy its build prompt, palette and fonts.